The success of narrowbody long-haul flights like Etihad’s Airbus A321LR hinges on service design, not just seating. Effective service choreography enhances the passenger experience, ensuring timely, attentive care. Unlike Iberia, which faced delays, Etihad exemplifies how thoughtful crew movement and operations can create an exceptional, intimate atmosphere in a confined space.
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Etihad Airlines, under Chief Commercial Officer Arik De, embraces its underdog status while focusing on innovation in premium travel. Launching the world’s first International First Class Suite on a narrowbody A321LR, the airline aims to refine its offerings. With significant investments, Etihad is poised to redefine luxury in air travel, enhancing passenger experience across various classes.
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When Qantas revealed its new interiors for the brand new A321XLR, almost all of us were expecting to see a relatively revolutionary cabin. After all, the airline had been ‘bigging-up’ the arrival of its new fleet and its upgrade to the Qantas passenger experience, however, when the new cabins were revealed, we were left a…
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At the Arabian Travel Market at the end of May, flydubai, the Dubai-based carrier, unveiled its latest premium business class seat, offering passengers added comfort, privacy and an exceptional onboard experience. It’s actually the third business class seat revealed by the carrier in almost as many years which vary from staggered recliner seats to fully…
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As the world of wide-bodied cabin & seat design has reached a critical plateau, all eyes are turning to the new narrow-bodied long-haul market which will become an increasingly important part of point-to-point long-haul strategy in the months and years ahead. While the ‘Jet Set Era’ offered transcontinental flights on narrow-body aircraft decades ago, it…
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While we covered JetBlue’s fantastic new Mint product recently, the airline certainly kept our eyes at the front of the aircraft, as we thought that’s where the magic was going to happen. However, it seems when it comes to Economy Class travel, the airline has decided to firmly position itself as a challenger to the…
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JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic…
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Hot on the heels of its Vantage Solo design (now being manufactured by Thompson Aero Seating), London-based Factorydesign has revealed details about its mid-market hybrid business class seat for narrow body long-haul aircraft. Trying to navigate the economics and ergonomics of a premium product on a narrow body aircraft proves one of the most difficult…
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Bula Kadavu! This week saw Fiji Airways receive their first Boeing 737 Max aircraft. With a total of five on the order books, the airline is looking to supplement their NG fleet with these more fuel efficient aircraft, featuring sky interiors, and by the looks of the hump on the back of the aircraft, connectivity too.…
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Primera Air received their first of eight Airbus A3321neo’s featuring Acro Aircraft Seating Series 7 Premium Economy Class seats. Primera Air, a low cost alternative across the Atlantic is the launch customer for the Series 7. The first four rows will be installed with seat pairs in a 2 x 2 configuration and the remaining…
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