Primera Air received their first of eight Airbus A3321neo’s featuring Acro Aircraft Seating Series 7 Premium Economy Class seats. Primera Air, a low cost alternative across the Atlantic is the launch customer for the Series 7. The first four rows will be installed with seat pairs in a 2 x 2 configuration and the remaining rows in a 3 x 3 configuration with Acro’s Series 6 Economy seats.


Having worked for Acro previously to support the design and development of the Superlight, Series 3 and Series 6 seat products, Acro invited Factorydesign to help define the architecture, packaging and design features of this new Series 7.  Clearly part of the Acro family, the Series 7 applies Acro’s DNA and unique approach to a new market sector, giving passengers maximum space and an exciting new comfort experience.

Acro_S7_Factorydesign_Primera 03s

This is the first time Acro have had both Economy and Premium Economy seats in the same airline. Alan McInnes, Senior Vice President Sales of Acro said “This is an exciting first for us, where we have supplied both the Economy and Premium seats on the one aircraft. The achievement was possible through the investment in our staff and product development, we’re reaching new heights in our capabilities for comfort innovation.”

Primera Air is a fast growing low-cost carrier, with a recent expansion in London’s Stansted Airport. The fleet of 8 A321’s have enabled the carrier to soon commence flights across the Atlantic from London to the likes of New York, Boston, Washington and Toronto. The addition of these premium economy seats will be a welcome addition and enable Primera Air to offer a quality low-cost yet ‘premium’ product compared across the pond.

Posted by:Jonny Clark

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