Fastjet has just revealed a brand new uniform, representing “a modern and smart look that captures the airline’s brand identity, that will now be worn by its ground staff and aircrew across all its bases in Zimbabwe and South Africa,” states the airline’s press release. The new uniform shakes off the bright yellow threads that…
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After many months of speculation, it seems that Norse Atlantic Airways is ready to disrupt the Transatlantic market. After checking the site this evening (28th April), TheDesignAir has revealed that Norse has now officially launched its booking engine and seems it will be commencing operations to JFK on 14th June. Now, its not news that…
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To be honest, we’re not really that sure why Icelandair has done this, but it has decided to update and refresh its once elegant brand, simplifying and stripping back originality. Instead opting for a low-cost looking approach with large billboard titles and basic graphic tails. What’s more baffling is how Icelandair have positioned the dramatic…
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One of the latest startups to take to the skies, Play – an Icelandic low cost carrier – looks to pick up where Wow left off. While the airline hasn’t officially started flying, they have released their brand image and it’s certainly bold. The latest addition to the brand image its the carrier’s new uniforms…
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ZIPAIR Tokyo, JAL’s low-cost subsidiary has just announced its new cabins that will feature on the carrier’s 787-8s. While the airline will start flying two Seoul and Bangkok as of May next year, little was known about the product it was going to offer. In comparison in the other fledgling carrier in the region –…
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Last week saw JetBlue, alongside its official design partner, Acumen Design Associates, unveil the latest cabin interior design for the airline’s new A321neo aircraft. The aircraft is already servicing the New York JFK to Fort Lauderdale route and will eventually serve two new international routes for JetBlue: New York JFK to Guayaquil, Ecuador, and New…
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Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The rebranding (yes it’s already a rebrand) comes in preparation for commercial launch targeted for December…
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Primera Air received their first of eight Airbus A3321neo’s featuring Acro Aircraft Seating Series 7 Premium Economy Class seats. Primera Air, a low cost alternative across the Atlantic is the launch customer for the Series 7. The first four rows will be installed with seat pairs in a 2 x 2 configuration and the remaining…
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Yes, that’s right, it’s not Air Canada, It’s actually WestJet’s impressive (If somewhat familiar looking) new business class cabin that will be rolled out in early 2019 on the airline’s new 787 Dreamliner fleet which will feature an updated and slick new livery. “The introduction of Boeing’s 787-9 Dreamliner, a state-of-the-art aircraft, is the dawn…
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Joon has recently pulled back the curtain on its brand image. The ‘younger’ sister carrier to Air France, Joon is actively targeting millennials, a similar concept to competitor IAG’s Level product. The difference between Joon and Level being the key addition of a true international and regional business class product. The airline has gone to…
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Metro carrier flydubai has just rolled out a new uniform after nine years of its initial navy and sand coloured uniform design. The new design will be worn by more than 2,500 staff including pilots, cabin crew, ground crew, training, engineering and maintenance staff. The roll out coincides with the introduction of the airline’s first…
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The rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where even you seat choice was a privilege. However, through the natural evolution of business, the…
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It’s not very often we see the photos of the inside of a terminal and stop in our tracks, but that is exactly what Toyko Narita have managed to do with their new Terminal 3 design, dedicated to low cost carriers. Serving Japan Vanilla Air, Jeju Air, Jetstar Japan, Jetstar Airways and Spring Airlines, the new…
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JetBlue, New York’s ‘Homegrown airline’ has released on their video channel a sneak peek of what we can expect on their new fleet of A321’s coming out in 2014, which will be flying the transcontinental East Coast – West Coast flights, competing with the likes of American, United, Delta and Virgin America who have all…
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“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s new uniform. Following the trend of the capsule wardrobe that most North American Carriers seem…
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A few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics. Whilst a shiny plane always looks great, we still can’t help but feel this brand…
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You might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and Montreal) mid 2013. Whilst this name might have taken most aviation buffs as a surprise,…
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Good news Singaporeans! With Scoot soon launching its services from Singapore to Australia, they’ve taken a decision to utilise the aircraft movements in between their medium-long haul flights by adding a daily service to Bangkok and 4 time weekly service to Tianjin. Whilst no photos have been released of the Scoot product yet (As soon as they…
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Wow Air, Iceland’s Newest Airline have created a full TV commercial to generate interest in their product. Whilst really keeping it as a sneak peak into what the airline might be, it definitely will generate a buzz. I have to say, as a pilot, it’s a bit of fun, if not a little cliché, but it obviously…
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