These two updated amenity kits for JetBlue’s Mint were created by Clip who teamed up with the creator and founder of the American luxury brands Hayward and Hopper: Marin Hopper. Daughter of Hollywood legends Dennis Hopper and Brooke Hayward, Marin drew upon her creativity, personal style and extensive family archives to create chic, comforting and classic amenity kits.
Using Dennis Hopper’s photography archives, Marin and the design team created a digital print that will also be applied to their HAYWARD Collection, set to launch at Bergdorf Goodman, online at Moda Operandi, and at Hayward House in spring ‘18.
“Though we had already collectively set our sights on a series of ‘color-block kits’ to launch in 2018 on JetBlue, once I saw the print, I fell in love with it. I also saw a unique opportunity to tie the seasonal design from our HAYWARD brand to the passenger’s experience in-flight. What better way for a piece of luxury on earth to make its way into the heavens than on JetBlue Mint?” says John Goldstone, CEO of Hayward Luxury.
The kits, curated by Clip, feature the usual perks, such as toothbrush and toothpaste, eye mask, pen, mints, socks and a Hudson made toiletry pouch, from the apothecary based in New York. These seasonal updates are a welcome splash of colour in the cabin, replacing the navy blue and canvas kits that the airline previously had.