JetBlue opens BlueHouse in JFK. Small, boutique, but is it enough to compete across the Atlantic?

JetBlue has launched BlueHouse, a new lounge at JFK’s Terminal 5, aiming to enhance its premium travel experience. The lounge offers a cozy, locally-inspired atmosphere with unique food and beverage options, contrasting traditional airline lounges. While it faces strong competition, BlueHouse marks a significant step in JetBlue’s commitment to seamless premium service.

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JetBlue refreshes Mint amenities and menus

In a bid to keep things minty fresh, JetBlue is bringing a new range of NYC brands to the skies once again. As of next week, Mint guests will be supplied a brand new amenity range ‘tucked into a stylish and reusable foldable backpack’ for Transatlantic and a snapping, collectible pouch for domestic Mint, both…

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Trip Report: JetBlue A321LR Mint ‘Studio’, April 2023

Unless you’ve been living under a rock, you might not know that New York’s ‘hometown airline’ JetBlue has been operating across the Atlantic for almost two years, offering a value proposition to the full-service concept on the highly competitive route between JFK and London. Although it’s taken us a few months to sort a trip,…

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Exclusive: Minty Fresh, Acumen’s approach to JetBlue’s latest Business Class cabin

Acumen, the London based design studio, has been working with JetBlue for several years, reimagining the passenger experience. Back in 2016 they commenced work on the new A321neo cabin, but they have also worked on the new A321LR project which graced the news this week, thanks to its innovative business class cabin featuring the new…

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JetBlue adds refreshed Mint amenities in preparation for its Trans-Atlantic flights

JetBlue – in a bid to fully refresh its competitively priced fully-flat bed Mint product – has announced its first major refresh of its JetBlue Mint service. While we know that the airline will be launching London flights in Q3 2021 with an all-new (and very exciting) new hard product, it was about time the…

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JetBlue Have Re-Released Their Haywood & Hopper Amenity Kits By Clip

These two updated amenity kits for JetBlue’s Mint were created by Clip who teamed up with the creator and founder of the American luxury brands Hayward and Hopper: Marin Hopper. Daughter of Hollywood legends Dennis Hopper and Brooke Hayward, Marin drew upon her creativity, personal style and extensive family archives to create chic, comforting and…

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JetBlue Launch New Check-In Area In JFK T5

JetBlue today opened a new self-service check-in lobby at JFK’s terminal 5 today featuring over 70 interactive self-service kiosks. The area is certainly more spacious, infact, there is a 75% increase in space, with JetBlue crew members on hand to help out passengers. The concept is inherently JetBlue. The contemporary lobby features clean lines and…

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