JetBlue Launch New Check-In Area In JFK T5

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JetBlue today opened a new self-service check-in lobby at JFK’s terminal 5 today featuring over 70 interactive self-service kiosks. The area is certainly more spacious, infact, there is a 75% increase in space, with JetBlue crew members on hand to help out passengers.

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The concept is inherently JetBlue. The contemporary lobby features clean lines and glowing surfaces and now feature redesigned Mint and Mosaic Check-in areas as part of the refurb.

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It’s a technological mecca with hand-held scanners, bag tag printers and kiosk LED lighting that really come into play at night. It’s been a collaboration between the airline and the Port Authority of New York and New Jersey, Gentler and Embross kiosk manufacturers.

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The idea is simple, and being adopted by many carriers. It simplifies the check in process, and while slightly less personal, it means passengers who want to check-in without bags, can quickly and efficiently use a self-service kiosk without having to wait in line.

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For those actually checking in bags, there is the added benefit that passengers feel like they are making progress with their check in, compared to waiting in a long queue before the initial parts of the process are complete.

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It also helps for the airline to monitor loads and passengers boarding at the gates, as it allows the airline in real time, to monitor last minute check-ins and make informed calls on whether to accept late passengers, reducing delays and the impact on each aircraft’s rotation.

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But most importantly, the design helps to reduce the stress levels of passengers who arrive at airports usually with heightened anxiety.

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It’s a paired-back design for a check-in lobby, but the simplified airport signage is an emerging trend (such as Cathay Pacific‘s de-cluttering), where brands now talk to passengers with friendly, simple signs that help navigate rather than confuse the passenger experience.

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