Saudia Airlines, often overlooked, is evolving amid regional competition. With a focus on modernity and traditional hospitality, its First Class experience stands out for service excellence, including onboard chefs and trained butlers. While the hard product awaits updates, the airline positions itself as a serious contender against major Middle Eastern carriers.
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Saudia launched its new lounge at London Heathrow’s Terminal 4 on April 27, catering to its guests and SkyTeam partners. It combines modern luxury with Saudi hospitality, featuring premium mocktails, an international buffet, and bespoke Tea Ceremony bar
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Saudia has launched a new premium amenity kit collection in collaboration with ELIE SAAB, available exclusively in First and Business Class. The kits feature distinct designs for men and women, including luxurious bags and skincare products. This partnership aims to enhance the inflight experience, showcasing elegance and sophistication to travelers.
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Now those with a good memory will notice that the announcement of Saudia’s new brand feels a little bit familiar. That’s for good reason. Saudia’s latest livery is actually a previous incarnation of the brand image from the 1980s. A time when futurism was based on a mix between brutalism and pixelated screen technology, which…
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Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s Paris Charles de Gaulle and London Heathrow routes, with plans to add the rest of…
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This week saw the official opening of their latest designer lounge in Terminal 1 of Dubai International Airport, the first for SkyTeam in the Gulf region. Catering to Elite Plus, First and Business Class passengers of the ten SkyTeam airlines flying to the airport. The new space spans over 960 square metres and can seat up…
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Saudia this week received their first two 787-9 Dreamliners which is scheduled to start passenger operation in February. The new interiors are designed by Honour Branding, who also worked as part of the Etihad Design Consortium that brought the Etihad 787-9 Dreamliners to life (the only other Middle East carrier to currently operate the model).…
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