Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the big US 3 – see their passenger demographic age as fast as the airline does,…

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Aeromexico’s stylish new Etro amenity kit raises the question, do these kits now need to be reimagined?

It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style of Etro’s fashion lends itself perfectly to these amenity kits whose exterior is made of…

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