Aer Lingus New Business Class Seat Signals Change At The Heart Of The Carrier

Aer Lingus New Business Class

Being invited to Aer Lingus’ media event in Dublin, we were treated to the unveiling of the airlines new business class cabin concept. We originally covered the initial design concept back in August, when the airline revealed them, but today marked the physical realization of the designs into fully working seats.

Aer Lingus New Business Class

Overseen by Factorydesign and Thompson Aero, the UK based design studio and Irish based seat manufacturer has embraced the very best of the Emerald Isle, utilizing fabrics from Botany Weavers in Dublin, and delivered the true character of Ireland to its premium passengers.

Aer Lingus New Business Class

The seats, the original Vantage design, have been customized to offer Aer Lingus’ passengers extra storage, and finish and trim that harmonises with the current passenger experience. The familiar experience concepts of Sleep, Work, Rest and Dine are at the core of the passenger experience, and this isn’t a groundbreaking mantra to work from, as the airline admits.

Aer Lingus isn’t trying to innovate here, but offer what passengers truly want, and at a lower price than their competitors. For this, we can’t but salute them – as the new product, which improves on the previous angled lie-flat incarnation – will be seen by most as an industry standard seat, offering [almost] everything a business class passenger currently wants. (We can’t help but feel they could have offered all passengers aisle access, but maybe that will come with their wider A350s – allowing for an upgrade to the Thomson Vantage XL seats.)

If you want to find out more about the seat in particular, visit our initial article here.

Aer Lingus New Business Class

Being rolled out from January, and completed in March, the new A330 cabins will offer not only a refreshed seat and cabin design, but also a change in the service offering too. Launching at the same time, a new lounge in JFK will be rolled out, along with pre-dining service for passengers wanting to fully sleep through their flight.

Aer Lingus New Business Class

A new business class service offering onboard will be introduced, and whilst being finalized, a more attentive service, dine on demand, faster WiFi and increased inflight entertainment options are all on the menu.

Aer Lingus New Business Class

The whole TransAtlantic product is being revisited later on too, and anything from uniforms to economy class is up for discussion, there was even a hint at new routes, and possibly a new cabin class – all logical steps for expanding the product to compete on the increasingly lucrative market it already serves.

Aer Lingus New Business Class

On the ground from March, passengers in Dublin will benefit from a premium check in zone, with multi-trained check in staff, and the airline is starting to really promote something they have been offering for many years, which is Pre-US immigration clearance, meaning you have already cleared customs before you board, making your arrival into a domestic terminal a smarter and quicker way to fly.

Aer Lingus New Business Class

For those returning to Dublin, on arrival there will be a new arrivals lounge, featuring 6 shower rooms, allowing passengers to change, refresh and have their clothes steamed ready for the day ahead.

Aer Lingus New Business Class

We are excited to see the developments ahead at Aer Lingus over the next 12 months, and especially when they are offering one way fares at only €899 including taxes, the product isn’t going to be any more expensive, yet offer a whole lot more.

The Big Picture

4 comments

  1. BC

    looks like big upgrade from what they have in Biz class right now!!! this is exciting!

  2. Kenneth Barton

    Did anyone at Aer Lingus’ media event demonstrate how a passenger seated at the window is supposed to gingerly climb over the traveller next to them, who is lying flat and fast asleep?

  3. Pingback: marketing.com.gr » The New 3-D Seat Design That Would Make Flying So Much Cooler

  4. Pingback: The Top Ten Aircraft Interiors Innovations of 2014 | APEX Media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: