Air Canada Announces Elevated Trans-Con And International Premium Signature Service

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In an exciting move, Air Canada today introduced its new Signature Service, providing an enhanced and seamless end-to-end travel experience for customers flying in Air Canada’s ‘Signature Class’, the premium cabin of its wide-body aircraft. Available today for international customers and, starting June 1 on select flights within North America, the new service makes Air Canada the first North American airline to designate aircraft with lie-flat seats for premium customers on select non-stop, transcontinental flights within Canada and to the U.S., including overnight daily flights from Vancouver, Los Angeles and San Francisco to Toronto.

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This means Air Canada’s ‘Signature Service’ International Business Class customers will not only receive priority service at every stage of the journey and Air Canada Maple Leaf Lounge access but now for eligible customers travelling to international destinations from Toronto-Pearson, access to the exclusive Air Canada Signature Suite, featuring à la carte restaurant dining from a menu created by celebrated Canadian chef David Hawksworth.

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Available starting today on all Air Canada international flights and beginning June 1 on select transcontinental flights within North America, Air Canada Signature Service and Air Canada Signature Class incorporate and elevate the award-winning attributes of Air Canada’s International Business Class, featuring its next generation lie-flat suites.

Air Canada Signature Service will be available on select transborder and domestic Canadian transcontinental flights when operated with Boeing 787 Dreamliner, Boeing 777, Boeing 767 and Airbus A330 aircraft. This includes routes between Toronto and the cities of Los Angeles, San Francisco, Vancouver, and between Vancouver and the cities of New York-Newark and Montreal.

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This new Signature Service includes a myriad of luxuries, some new and some pre-existing.

  • Updated onboard menu items from chef David Hawksworth, including for the first time on flights serving lunch and dinner in North America Air Canada Signature Class starting June 1, and a South Asian menu by chef Vikram Vij on flights to Mumbai and New Delhi, complemented by an expanded wine selection chosen by Air Canada sommelier Véronique Rivest; service on new restaurant style dishware and glassware;
  • For transcontinental travellers, enhanced wine and spirits, and the added option of espresso and cappuccino served with dessert or a new cheese selection, while for international travellers Air Canada will now offer Laurent-Perrier champagne; on all routes, customers will be able to enjoy the new Air Canada Signature Cocktail;
  • For international travelers, personal comfort items by Canadian brands, including enhanced amenity kits by Want Les Essentiels, with premium care products by vitruvi;
  • Mattress pads to enhance the sleep experience;
  • At Air Canada’s Toronto-Pearson global hub, full fare Air Canada Signature Class customers departing on International flights will have access to the Air Canada Signature Suite. The suite is an exclusive airport retreat, where eligible customers can dine à la carte at a complimentary, full-service restaurant from a menu created by chef Hawksworth, or enjoy, Moet & Chandon champagne, fine wines and premium cocktails in an intimate, Canadian-designed and decorated setting;
  • For full fare premium cabin customers originating in Toronto-Pearson or arriving at Toronto-Pearson originating from a domestic flight with onward international travel, Air Canada will also provide Air Canada Valet Service, powered by BMW, starting later in 2018. It is the first dedicated service offered by an airline in North America for customers booked in a premium cabin, where a dedicated fleet of BMW sedans whisk customers over the tarmac to connect, making connecting at Toronto-Pearson truly exclusive and seamless.


These developments go very far in positioning Air Canada as a serious contender in North America for a true flagship carrier with luxurious ambitions. The lounges already offer a premium experience, and the long-haul fleet which now offer larger, flat-bed comfort are a true leader in some instances against the routes it now flies. Even the shorter 4-hour transcontinental hops get the full comfort experience, meaning a few hours shut-eye on those dreaded red-eye flights, with fine dining available on the ground before taking off.

One comment

  1. Todd Richardson

    what I really wish is that North American Business Class would be retired as branding and call it what it is: Primium Economy. They are already pricing it as such, all it would mean is upgrading on board catering as international Premium already is better than North America Business. It’s silly that the exact same seat in North America on there 736 Max’s is one class but if it ventures to Europe it’s another

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