Air Canada’s new ‘glowing heart’ cabins represent an evolution of its premium experience, focusing on comfort, warmth, and cohesive design. This approach enhances not only the premium cabins but also the overall passenger experience, with significant upgrades across all classes. Rather than pioneering isolated innovations, Air Canada aims for a holistic, interconnected journey that reflects its brand identity.
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Last week, Airbus opened its paint hangar doors in Mirabel and let us peek inside where the latest aircraft is being painted for Air Canada. Instead of the usual black and white ‘Raccoon mask’ livery that Air Canada is now sporting across its fleet, the airline has opted to nod to its history, revealing its…
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In the height of Covid-19, airlines are having to rapidly innovate and the fastest route to market is adapting products that airlines already have in their arsenal. While potentially the next few months could see the rebirth of the All-Business Class era once again – with nimble boutique style carriers appealing to those wanting to…
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While the trend for airlines is to open a residential style lounge concept, Air Canada has leapfrogged its competition by creating a new lounge concept which focusses on time-sensitive travellers looking purely for a place to charge up their computers, phones and themselves. The opening of the Air Canada Café at Toronto Pearson International Airport supports the existing…
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Today, Air Canada announced the first two brand-new routes to be operated with their Airbus A220-300. They include the only non-stop service between Montreal and Seattle and between Toronto and San Jose, California, both starting in spring, 2020. While the routes are new, so are the airline’s interiors for the aircraft operating them, which will…
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Air Canada passengers travelling from New York’s LaGuardia rejoice. The new lounge is now officially open. Opened at the start of December, this new space signals the opening of the new Eastern concourse at Terminal B. The new lounge, conveniently located after security near Air Canada’s gates features popular amenities, including refreshments and a business centre,…
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In an exciting move, Air Canada today introduced its new Signature Service, providing an enhanced and seamless end-to-end travel experience for customers flying in Air Canada’s ‘Signature Class’, the premium cabin of its wide-body aircraft. Available today for international customers and, starting June 1 on select flights within North America, the new service makes Air…
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Air Canada has now officially opened its Signature Suite for their top International Business customers at its Toronto Pearson global hub. The new suite, designed by acclaimed Montreal architecture and design firm Heekyung Duquette, is an exclusive airport retreat. Inside, eligible premium customers can dine à la carte at a full-service restaurant from a menu created by…
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Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its customers can look forward to. “Air Canada’s new livery signals a pivotal inflection point in our…
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Air Canada last week opened a new Business Class check-in area in Toronto Pearson for their Business Class, Premium Economy, Premium Rouge and Alititude top tier fliers as well as gold members of Star Alliance. The area has been designed to offer a more relaxed environment for their premium passengers to check-in, including lounge seating,…
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This month we are turning our eyes to the outside of the aircraft. Usually bright and colorful, these calling cards fill international airports with a myriad of designs. A livery, if designed correctly, can convey the brand experience that takes place inside. Each year, our judges (including some new faces) sort through the best of the best to find out what is hitting the mark and ticking the right…
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Air Canada, who have created one of the densest seating 777‘s going, which apart from their new business class cabin (which is great), packed passengers in their economy cabin, has now released impressions of their 787. Whilst the economy cabin offers 3 x 3 x 3 seating (which although tight is similar to almost all…
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Oh dear. Sometimes a Facebook page isn’t such a good idea. Last week Air Canada showcased images of their new cabin on their Facebook page. As we reported back in February, the new 777-300 they have brought to their fleet was been configured in what can only be described as a step above “sardine tin”.…
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“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s new uniform. Following the trend of the capsule wardrobe that most North American Carriers seem…
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A few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics. Whilst a shiny plane always looks great, we still can’t help but feel this brand…
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Air Canada has announced an amazing 458 seat configuration 77w coming on the line in July this year, including a new premium economy product, something we announced back in May last year. The airline has really stepped up their offering (thankfully), providing a European style cabin to compete with the slightly inferior north American counterparts. We…
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You might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and Montreal) mid 2013. Whilst this name might have taken most aviation buffs as a surprise,…
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Taking a leaf from the new wave of North American carriers who have already introduced ‘Premium Economy’ to their fleet to cross the big divide from Economy and Business, a struggling Air Canada is currently in RnD to develop and introduce a ‘Premium Economy’ to their fleet. This will be a major draw to Air…
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