While we often focus on the hard and soft product from the eyes of an adult, its still important to see that airlines are focussing on their most demanding passenger demographic, children. Qatar Airways has just launched its Oryx Kids Club On-Board Children’s Programme, offering an enhanced experience for its youngest travellers by providing them with specially designed plush toys, activity packs, and special meal boxes featuring their favourite super heroes from the Oryx Kids Club.
Children travelling on ultra long-haul routes are already able to enjoy their flight with their favourite super heroes from Oryx Kids Club: “Orry” and “Orah” the Oryx and their friends Kamil the camel, Faaiz the falcon and Farrah the desert fox. The programme will extend to long-haul flights from 1st July 2018, and on short-and medium-haul routes from 1st September 2018.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “At Qatar Airways, we always seek to enhance the travel experience of our passengers of all ages. We especially want to ensure that flying is as enjoyable as it can be for children and families. These new special new toys, amenity packs and meal boxes featuring the Oryx Kids Club super heroes will ensure that our youngest travellers are entertained from the moment they board the aircraft, alongside our dedicated children’s channels on the Oryx One entertainment system.”
But its not just soft toys and activity packs, no matter how cool these branded keepsakes might be. The airline will also soon launch the ‘Oryx Kids Club Loyalty Programme’, giving children between the ages of two and 11 the opportunity to enjoy value-added benefits while travelling with Qatar Airways as well as the ability to earn Qmiles, which can be redeemed for attractive awards. In addition, they will also be eligible to earn Qpoints, which moves them to a higher tier, offering exclusive benefits.
It seems, that along with their Formula One simulator in the Al Mourjan Lounge at HIA, which also features a games room, as well as a dedicated children’s nursery, there’s never been a better time to be a young traveller on Qatar Airways.