British Airways is making strides in bringing its new lounge concept to life across the globe. This week saw the carrier unveil its latest new lounge in San Francisco, the third lounge Stateside to benefit from the airline’s investment plan for its customers.


The new contemporary lounge replaces the existing space, and is spread across 665 square metres with the same signature views of the runway. British Airways worked alongside British designers Graven on the interior scheme in collaboration with San Francisco based William Duff Associates, who led the architectural design to carefully design a lounge that maximises space.


The lounge also features a number of pieces of artwork from local artists Bill Jacobsen, Doug Hall and Ruth Root.


Removing the swathes of seating rows that previously filled the space the airline has created a number of zones throughout the lounge to cater to its customers’ needs. The signature architectural piece for the lounge is the crafted granite feature bar, which is partnered with a deli bar where customers can help themselves to a wide range of food and drink options.


For First travellers, there is a new exclusive Dining Room, where customers can enjoy fine wines and menus inspired by some of world’s top chefs including Seafood Cioppino with Shrimp, Scallops, Sea Bass, Haricot Vert or Rigatoni with Heirloom Cherry Tomato Sauce, Ricotta and Parmesan.


Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “We know that lounges form an important part of the journey for some of our customers, so we’re delighted to be able to open this new space in San Francisco, the third lounge in the US to benefit from our investment program.


The airline has even created a nifty 360 degree interactive video of the lounge, that can be viewed here. This is the fifth lounge to open under the new design concept after the airlines Club and First lounges in New York’s JFK , Rome in Italy and Aberdeen in Scotland. The British Airways lounge in Johannesburg will be next, with further investment planned in Geneva, Chicago and at the airline’s hub, London Heathrow.

The Big Picture

Posted by:Jonny Clark

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