Part two of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read Part One here. Cathay Pacific and newly branded Cathay Dragon’s synergies may seem completely obvious to passengers who have flown on both airlines. However to entice new customers to experience the two airlines, so similar and yet distinctly different brought a host of…
Read MorePart one of TheDesignAir’s exclusive series on the making of Cathay Dragon. The newly renamed Cathay Dragon has just started its life as an airline brand. Originally named ‘Dragonair’, the Cathay sibling has very clearly positioned itself alongside the internationally recognised Cathay Pacific. On first glance, the rebrand may just look like a red Cathay…
Read MoreAs Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign – pointing out that their brightly coloured aircraft and Pucci uniforms were a unique selling…
Read MorePart three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns itself with its big brother Cathay Pacific across many passenger experience touch-points while still maintaining…
Read MoreCathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and Cathay Dragon brands, we will create a more seamless journey for customers, enabling us to…
Read MoreYesterday we announced that Dragonair was going to change its brand to Cathay Dragon in a bid to align itself with Cathay Pacific and while the general reaction has been similar to ours in thinking that the livery looks familiar to Qantas or Turkish Airlines (or at least from afar), we have taken a closer look…
Read MoreCathay Pacific today opened the long awaited lounge for passengers travelling out of Taiwan Taoyuen International Airport. Located at Level 4 in the Departure Hall of Terminal 1, the newly renovated Taipei lounge adopts the airline’s new lounge design ethos that has already won praise from passengers in other key Cathay Pacific destinations within the region…
Read MoreThe Streets of Hong Kong have just got a little bit snappier today. Hong Kong-based HK Express launched its new uniform for cabin crew designed by LIFT Strategic Design, which also created the airline’s brand and cabin interior. In a shift from the normal buzz of employing a fashion designer to create the uniforms for…
Read MoreWe’re sat in the busy ‘Bridge’ lounge in Hong Kong airport, surrounded by the hustle & bustle of the café area and the sound of Illy espressos being perfectly ground and poured by barista staff. The Bridge is one of six lounges in Hong Kong International Airport, and is one of the latest in the…
Read MoreWe constantly write about how lounges continue to impress us, and this is purely due to the fact there is a lounge war on right now, with airlines around the world trying to offer their passengers an experience to equal their competitors. Cathay Pacific today revealed a lounge that would not just cater for their current passenger…
Read MoreWe were delighted this month to be invited to experience Cathay’s latest airside lounge, situated in Tokyo Haneda, which we reported on late last year. Situated airside in Tokyo Haneda’s International Terminal, the brand new space, on the very highest passenger floor commands unparalleled views of not just Haneda Airport, but Tokyo’s dramatic and iconic skyline. On…
Read MoreSister Airline to the award winning Cathay Pacific; Dragonair, the regional / medium-haul carrier has just announced its cabin offerings to lift the airline’s level of luxury. The most recent announcement is the launch of their First Class offering. If the seat looks familiar, that is because it is identical to Cathay Pacific’s new long-haul…
Read MoreIn a roll out across the 777 fleet, and part of the ‘Best & Beyond’ service and product renovation project, Air France have finally caught up with their international competitors by offering fully flat seating in their business class cabins. The seating may look familiar, being adopted the world round for it’s successful mix of…
Read MoreOriginally by Dominique Afacan, one of our DesignAir judges for forbes.com. She talks business, beds and Boeing with Roberto Abbondio, Head of Sales and Marketing UK/IR for Cathay Pacific. Cathay just won Best Business Class in the Airline Ratings.com awards – how does the cabin differ to the previous offering? It is a brand new concept. The thing we are very…
Read MoreIt seems there has been quite the rumour-mill going on the past week over the apparent shift in Dragonair‘s new image, after leaked images of “Cathay Dragon” appeared overnight on the internet. Whilst the photoshopping on the images make it look more like a concept than reality for now, it seems there may be more…
Read MoreCathay Pacific have really pushed their investment into the passenger experience by launching last week their new ‘Bridge’ lounge. The 6th lounge to grace Hong Kong International airport sits alongside The Cabin (launched in 2010), The Arrival (launched 2008), The Pier (2001) and the recently updated ‘Wing’ (first launched in 1998) and of course their…
Read MoreAt thedesignair.net we are great fans of Cathay Pacific’s product. The seamless experience is effortless and well considered. From their onboard product to their lounges, attention to detail seems paramount, and it’s this design ethos that has put them at the top of the Lounges 2013. We take a closer look at their lounges, and…
Read MoreCathay Pacific have recently managed to swell their schedule to a whopping 5 flights a day to London, UK. That additional daily return flight means that there will now be 35 flights a week between London and Hong Kong. Flown predominantly on their 777 fleet, the airline is fighting the middle eastern carrier supremacy at one of the world’s…
Read MoreFlight: CX237 Aircraft Type: 777-300ER Class: Business Class Route: HKG-LHR Date: 1st December 2013 http://www.cathaypacific.co.uk Best for: Passengers wanting no-fuss elegant luxury, space and dining flying to and from Hong Kong. Most likely to sit next to: A mix of couples, suited business men and mainly passengers that keep themselves to themselves. Business or pleasure: Whilst there is no Wi-Fi on board, the…
Read MoreThis year there have been many new lounges appearing around the world. Each offering a unique level of luxury and identity that has meant a broad and interesting collection of spaces in a variety of spaces. Excellent spaces that didn’t make the list, but should still be commended, include Virgin America’s ‘The Loft‘ in LAX,…
Read MoreSince founding thedesignair.net in 2012, Jonny Clark has collaborated with magazines and websites around the world, and has become a recognised source of opinion in the airline industry. thedesignair.net continues to grow, partnering and consulting with some of the most prestigious brands around the world, whilst still maintaining an easy-to-digest design-led website based around airline…
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