With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…
Read MoreSingapore Airlines reveals its 737 interiors, with predicted flat beds in Business Class
Today saw Singapore Airlines officially launch its highly-anticipated new 737 cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. Since the airline merged SilkAir back in to Singapore Airlines, there’s been a lot of anticipation on how the airline can match its impressive long-haul product with a short…
Read MoreSingapore Airlines updates Batik Motif with immaculate attention to detail
Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
Read MoreSingapore Airlines reimagines economy dining concept with increased choice and sustainability at its heart
Singapore Airlines and SilkAir will start to offer a wider range of main courses on flights under three and a half hours from next month, providing customers with a greater variety of local Singaporean and international favourites on these routes as part of its new Economy Class meal concept. At first, the new presentation might take…
Read MoreSingapore Airlines gets creative with new amenities for children (and children at heart)
Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple approach to entertaining kids on their flights with the adoption of a new Origami amenity…
Read MoreMalaysia Airlines New 737NG interiors designed to challenge Air Asia in home markets
The news of a new narrow-body interior for a flag-carrier in South East Asia usually would usually find other carriers across the world become a little more nervous, as expectations of a premium passenger experience adds pressure to enhance their own offerings. We’ve seen in the past few years new flatbeds in Singapore Airlines narrowbodies,…
Read MoreTen stories we loved in 2021
As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…
Read MoreIs there future in First Class? Acumen certainly thinks so
For so many, the writing has been on the wall for First Class. After all, the gulf between First and Business Class was bridged by a wave of suites, fully flat beds and all-aisle access in the larger more affordable J class cabin. This means for many now, the upgrade to First Class simply meant…
Read MoreTheDesignAir 2021 Award Winners Announced
After a year’s hiatus due to the pandemic, TheDesignAir is pleased to announce the return of its annual Airline Design awards. Celebrating the very best in airline passenger experience, brand and design across the globe, the awards – now in its 9th year – have once again bestowed its leading design airlines, new products and…
Read MoreSingapore Airlines plans on upgrades to Changi lounges, opening 2021
Singapore Airlines has announced it will be investing more than SGD50 million in a somewhat overdue, revamp of its SilverKris and KrisFlyer Gold Lounges at Changi Airport’s Terminal 3. The current lounges will close in phases, starting August 2019 when the renovations commence, and are expected to be completed by mid-2021. While the final look…
Read MoreTheDesignAir’s emerging trends for 2022
While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…
Read MoreCathay set sights on A321neo flights in August with new Business Class cabin
Cathay Pacific is about to see the commercial take-off of its latest arrival, the A321neo. With the pandemic hitting at a pivotal time for the carrier, commercially things have been bittersweet. While passenger numbers have been decimated for 18-months, the regrowth of the airline can now be expedited by the addition of a new narrow-body…
Read MoreStarlux gives a masterclass in cabin design with its new A350s
Award-winning Taiwanese carrier Starlux has just received its first of over a dozen new A350s, destined to start flying long-haul routes next year. As well as being the first carrier to have Airbus’ latest version of the XWB, which features an additional 4″ of internal width at the shoulder level and electronically tinted windows. While…
Read MoreAnnouncing the winners of TheDesignAir awards 2019
TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.
Read MoreBrussels Airlines reveals new identity, but is it on point?
Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
Read MoreAir France latest airline to celebrate national pride with new safety video
Believe it or not, Air New Zealand opened Pandora’s box approximately ten years ago, when it started creating safety videos that were a little extraordinary. From Richard Simmons and Betty White giving a star studded cast, or Lord of the Rings epic safety videos celebrating New Zealand’s roots to the film franchise. Many carriers followed…
Read MoreInaugural Trip Report: Air New Zealand 787-9 Business Premier
I was lucky enough to be invited onboard Air New Zealand’s inaugural JFK-AKL flight in September, the 4th longest flight in the world. I’ve done similar trips such as Emirates A380 LAX-DXB flights, but there’s something more unfoundedly daunting about crossing swathes of Ocean. No human likes to be stuck in a confined space for…
Read MoreTheDesignAir Exclusive Tour Of Singapore Airlines A380
While all eyes are currently on Singapore Airlines’ A350 ULR service between Newark and Singapore, currently the world’s longest flight at over 18 hours, we take an exclusive behind the scenes look at one of the airlines’ latest A380s while it’s on the ground in Heathrow. You can see our other article on the aircraft…
Read MoreSingapore Airlines Introduces Food Pre-Order Network-Wide For Business And First Class Passengers
Singapore Airlines has upgraded its famous ‘Book The Cook’ service enabling customers travelling in Suites, First Class and Business Class from anywhere in the Airline’s global network to now pre-order main courses from their flight’s menus. SIA is the world’s first airline to roll out this bespoke service on all flights. There are also plans…
Read MoreUganda Airlines proves aircraft interiors don’t just have to come in shades of blue
Uganda Airlines might not be on everyones radar. But that’s because until last week, the carrier just operated a modest fleet of four Bombardier CRJ900’s. Resurrected from its predecessor that last flew in 2001, the latest incarnation spread its wings a little over a year ago, but seemingly has big plans. With aircraft bought by…
Read MoreJPA Design and Williams Advanced Engineering’s ‘Airtek’ seat signals shift to smarter design thinking
A little while ago, JPA Design announced a new type of Business Class seat, which on the surface may look like just another seat, but thanks to its partnership with Williams Advanced Engineering and SWS, the skin-deep appearance is anything but. Not only does the product learn from current design trends, it embraces lightweight technology,…
Read MoreThe Flygge Series: A taste of Finnair, in your own home
COVID-19 has certainly kept airlines on their toes, and while many airlines are frantically trying to get their operations off the ground once again, there’s been an unusual, yet somewhat expected side effect. For years airlines have strived to become lifestyle brands, as relevant in the home as they are in the skies. The problem…
Read MoreFinnair’s new long-haul product is a masterpiece in authentic residential-inspired design
It’s rare to find innovation in Business Class products in the past few years. Since the likes of Singapore Airlines’ new monocoque seats and Qatar Airways QSuites, many carriers are opting to customise off the shelf products, which naturally bring tried-and-tested comfort, but will never advance the passenger experience the same way that a truly…
Read MoreVistara reveals its 787 interiors, with a true long-haul product
Vistara, India’s latest full-service carrier, unveiled its first Boeing 787-9 Dreamliner (a first for India), which touched down in Delhi on 29 February 2020. While the plane is Vistara’s 40th to join the fleet, as the rest of the fleet are narrow-body aircraft, this arrival also brought with it, the airline’s new cabin products for…
Read MoreTheDesignAir Exclusive Interview With Singapore Airlines’ Yung Han Ng, Vice President Product Innovation
We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…
Read MoreTheDesignAir Awards 2019 voting has now closed!
TheDesignAir is pleased to announce the shortlist for the DesignAir Awards 2019 and just like last couple of years, we’ve opened some of the categories to the public. The voting is now closed! Now is your chance to pick from our shortlisted categories for Best Design Airline, by region, across the globe. All it takes…
Read MoreEmirates finally reveals Premium Economy product and upgrades to the A380. But is it a sheep in wolf’s clothing?
Emirates is one of the last bastions of the A380. Thanks to its critical mass of the product, once vaccines take hold and confidence in travel returns, the airline will be well poised to offer luxury travel to the masses once again. The carrier already has an arsenal at its ready to help position itself…
Read MoreStar Alliance Opens Latest Branded Lounge In Paris, CDG
Star Alliance has officially completed the refurbishment of its seventh branded lounge, first opened 11 years ago at Paris Charles de Gaulle (CDG) Airport. At 980 square metres the lounge offers seating for just over 220 guests and takes influence from Parisian design and architecture. Muted greys, parquet flooring and stylish seating creates another residential approach, reflecting the…
Read MoreStarlux Airlines is certainly drawing some attention, but how will it compete in an already crowded Asian market?
Starlux Airlines, Taiwan’s latest startup is starting to turn heads. Originally a start-up that – like most – had a questionable future, seems to be full-steam ahead with a recent uniform and A321neo cabin launch. It hasn’t stopped there though, as there have been signature scents and even homeware products that the airline has launched…
Read MoreTheDesignAir Exclusive Interview With Ink’s Jamie Trendall, Creative Director Of Singapore Airlines’ SilverKris Magazine
Singapore Airlines has just relaunched its SilverKris magazine. The new magazine is just one of a multitude of improvements currently happening at the airline, all tasked with making the passenger experience better. Published by Ink, the world’s leading travel media company, the magazine has undergone a massive revamp, completely redesigning the magazine from the ground…
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