Today saw Singapore Airlines officially launch its highly-anticipated new 737 cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. Since the airline merged SilkAir back in to Singapore Airlines, there’s been a lot of anticipation on how the airline can match its impressive long-haul product with a short…
Read MoreLaunched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
Read MoreSingapore Airlines and SilkAir will start to offer a wider range of main courses on flights under three and a half hours from next month, providing customers with a greater variety of local Singaporean and international favourites on these routes as part of its new Economy Class meal concept. At first, the new presentation might take…
Read MoreEntertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple approach to entertaining kids on their flights with the adoption of a new Origami amenity…
Read MoreSingapore Airlines has announced it will be investing more than SGD50 million in a somewhat overdue, revamp of its SilverKris and KrisFlyer Gold Lounges at Changi Airport’s Terminal 3. The current lounges will close in phases, starting August 2019 when the renovations commence, and are expected to be completed by mid-2021. While the final look…
Read MoreSingapore Airlines has upgraded its famous ‘Book The Cook’ service enabling customers travelling in Suites, First Class and Business Class from anywhere in the Airline’s global network to now pre-order main courses from their flight’s menus. SIA is the world’s first airline to roll out this bespoke service on all flights. There are also plans…
Read MoreWhile all eyes are currently on Singapore Airlines’ A350 ULR service between Newark and Singapore, currently the world’s longest flight at over 18 hours, we take an exclusive behind the scenes look at one of the airlines’ latest A380s while it’s on the ground in Heathrow. You can see our other article on the aircraft…
Read MoreWe took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…
Read MoreSingapore Airlines has just relaunched its SilverKris magazine. The new magazine is just one of a multitude of improvements currently happening at the airline, all tasked with making the passenger experience better. Published by Ink, the world’s leading travel media company, the magazine has undergone a massive revamp, completely redesigning the magazine from the ground…
Read MoreToday saw Singapore Airlines reveal a brand new Regional Business Class product, fitted in its 787-10 Dreamliner aircraft, which will become the backbone of its regional network. Not shy of innovation and luxury, Singapore Airlines has invested US$350 million to equip their initial 20 787-10s with the new and impressive products. Flying routes up to…
Read MoreTaking a leaf out of Etihad’s book, Singapore Airlines has launched a breathtaking brand new vision for their A380s including new First, Business, Premium Economy and Economy products, showcasing how for SIA, the A380 is certainly still an important part of the carrier’s future. Riding on the theme of “Space made personal, experience the difference”,…
Read MoreFollowing the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a postcard, enticing people to stay and explore a city often used as a stop-over on…
Read More3rd March saw the arrival of Singapore Airlines‘ new A350 airframe to Changi airport. Aviation fans celebrating the arrival which pulled onto stand with a traditional water cannon salute. But the first of 67 A350’s for the carrier signals more than just the arrival of a new aircraft, it’s about renewing the airline’s fleet with some of…
Read MoreThis has to be one of the most breathtaking videos this year, showing the painstaking detail Luca Iaconi-Stewart has gone to to showcase Singapore Airlines‘ suite of seating products. The paper model artist became globally acclaimed this year when he showed off his Air India 777 1:60 scale model made purely of Manila paper (complete…
Read MoreMove over Emirates and Panama City, there’s a new ultra-long-haul flight on the horizon. Announced yesterday, Singapore Airlines has signed an agreement to be the launch customer for a new ultra-long-range variant of the Airbus A350 aircraft, enabling the resumption of non-stop flights between Singapore and the United States replacing the carrier’s older A340-500 services that…
Read MoreYou won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…
Read MoreFlight: SQ319 Aircraft Type: B777-300ER Class: ‘New’ Business Class Route: LHR-SIN Flight time: 12:34 Seat: 15F Date: May 2015 http://www.singaporeair.com Best for: Solos and Couples doesn’t matter, this carrier is great for business, but also those wanting to experience luxury travel. The crowd: Mainly English or Antipodean travellers, with most connecting on to luxury beach or city breaks. An older more sophisticated set. Business or…
Read MoreWe’ve written about the Singapore Airlines Premium Economy product before on our site, and it would be easy to reiterate the beautiful 38″ seat pitch, 13.3″ IFE touchscreen offering Panasonic Ex3 hardware and 1,500 on demand entertainment options, 8″ recline with seat-pan tilt, foot rest and calf support. Even the reading light, dedicated personal in-arm dining…
Read MoreLast month, we were luckily invited in a very rare behind-the-scenes visit to Singapore Airlines‘ training and catering centres, found in and around Changi Airport. As we revealed in our recent Singapore Airlines Premium Economy stories, the carrier is a stickler for detail. From our exclusive walk around their very secretive backstage this attention to…
Read MoreThe latest carrier to embrace a residential concept for their lounge offering, Singapore Airlines has unveiled its brand new SilverKris Lounge at Heathrow, following the airline’s recent move into Heathrow’s Terminal 2. Designed by renowned architectural and interior design firm ONG&ONG, the new Heathrow SilverKris Lounge for First and Business Class customers is the third lounge to…
Read MoreFrom 9 August 2015, customers travelling on select Singapore Airlines flights from Singapore to Sydney will be the first to experience the airline’s latest cabin class. Premium economy will eventually be rolled out to other destinations served by the Airline’s Airbus A380s and Boeing 777-300ERs, as well as their Airbus A350s, including Beijing, Delhi, Hong Kong, Frankfurt,…
Read MoreSingapore Airlines launched a new puzzle on Instagram today revealing a sneak peek image of their brand new premium economy seats. There are a few elements we don’t fully understand, such as a power socket that appears on an extendable footrest, (how comfy would that be to have a plug digging into your legs) or…
Read MoreWe are great fans of an atmospheric advertising campaign, and whilst we love to see hard product in all it’s glory, it is seemingly a more becoming way to advertising the product you have by creating an emotional connection, something that can be quite challenging with a 70 ton piece of machinery. Singapore Airlines have…
Read MoreSingapore Airlines has been the epitome of luxury for many years now. Many airlines look to the airline, not only for the product they have onboard, but the way that Singapore Airlines effortlessly conveys luxury and sophistication. Singapore Airlines has not failed to deliver on their latest incarnation of products which will replace the current fleets…
Read MoreNext year will see the demise of the almost 19 hour flight that connects Singapore to Newark, New York as flown by Singapore Airlines A340-500 series aircraft. It’s not that the route isn’t doing well, it’s because Singapore are trading in their ageing models to be used against the purchase of 5 new A380’s and…
Read MoreSingapore Airlines has always been seen as a global market leader so it doesn’t surprise to hear they have launched a plan to roll out their in-flight offering of WiFi from their current 14 aircraft out to their entire fleet. This will also mean that mobile phone data services can be enabled, allowing the humble…
Read MoreBrands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
Read MoreFlight: TK193Aircraft Type: A350-900Class: Business ClassRoute: IST-GRUDate: October 2021 http://www.turkishairlines.com Turkish Airlines has continued to operate throughout the pandemic. In fact, it’s been one of the largest international carriers in Europe for the past 18 months. However, the pandemic also saw the full launch of its A350 operations, which headed to destinations such as Manila, Jakarta and Sao Paulo, meaning…
Read MoreUganda Airlines might not be on everyones radar. But that’s because until last week, the carrier just operated a modest fleet of four Bombardier CRJ900’s. Resurrected from its predecessor that last flew in 2001, the latest incarnation spread its wings a little over a year ago, but seemingly has big plans. With aircraft bought by…
Read MoreWhile our previous article asked airlines to think differently, the global landscape continues to evolve at a speed that few can keep up with. You might have noticed we’ve not been updating recently, but considering the current landscape, you can’t blame us. At TheDesignAir, we focus on positivity in the airline industry, and we’re a…
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