Air India’s newly unveiled Boeing 787 interiors by JPA Design illustrate the airline’s commitment to a cohesive and modernized passenger experience. Building on the A350’s transformation, the redesigned cabins reflect a refined Indian hospitality through thoughtful color palettes, tactile materials, and integrated design. This new standard symbolizes Air India’s broader multi-year upgrade, enhancing brand consistency across its long-haul fleet.
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Discover Airlines has launched its new long-haul cabin featuring the Vantage XL Business Class seats, aligning the airline with contemporary standards. The design offers improved comfort and privacy while maintaining a modern aesthetic. This strategic upgrade reflects a broader trend within the Lufthansa Group, emphasizing pragmatism over complexity in cabin development.
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Edelweiss’ new Airbus A350 interiors offer modern upgrades, including improved Business Class and Premium Economy, but adopt a neutral, muted color scheme that feels generic, losing the brand’s joyful essence. This restrained design mirrors trends within the Lufthansa Group, potentially sacrificing memorable storytelling for corporate cohesion. While the product remains competitive, its emotional connection to holiday experiences is diminished.
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LOT Polish Airlines is undergoing a significant transformation aimed at elevating its status among European airlines by 2026. This includes modernizing its fleet with new Airbus A220s and renovated 737 MAX 8 interiors, enhancing in-flight dining with Michelin-star collaborations, and improving lounge experiences, establishing a consistent and premium passenger journey.
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The success of narrowbody long-haul flights like Etihad’s Airbus A321LR hinges on service design, not just seating. Effective service choreography enhances the passenger experience, ensuring timely, attentive care. Unlike Iberia, which faced delays, Etihad exemplifies how thoughtful crew movement and operations can create an exceptional, intimate atmosphere in a confined space.
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LATAM Airlines is redefining premium travel in South America with the opening of its Signature Lima Lounge and launch of its international Premium Economy product, Premium Comfort. The lounge features South American design elements, while Premium Comfort enhances traveler experience with better seating and inflight services, although it lacks the lounge’s cultural richness. Together, these initiatives mark LATAM’s ambition to position itself as the continent’s flagship airline.
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Virgin Atlantic is retiring its original business class seats in favor of a premium-focused offering, reflecting strong demand in Upper Class and Premium cabins. The new configuration will reduce economy seats significantly while introducing improved lounge spaces and implementing Starlink for Wi-Fi. Updates also include a new app for Virgin Atlantic Holidays.
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ANA is redefining business-class comfort with its new THE Room FX, a design evolution that replaces traditional seat recline with a multi-postural seating system. This innovative approach offers greater space and refined passenger experience, focusing on usability and sensory comfort. Rollout begins in 2026, emphasizing ANA’s commitment to premium airline innovation.
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United Airlines has unveiled its new Polaris business class cabins on the Boeing 787-9 Dreamliners, designed by PriestmanGoode. The upgrade features luxurious “Polaris Studio” suites and enhanced seating options, offering increased space, privacy, and premium amenities. This evolution emphasizes United’s commitment to competing at the top within the U.S. aviation market.
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Etihad Airlines, under Chief Commercial Officer Arik De, embraces its underdog status while focusing on innovation in premium travel. Launching the world’s first International First Class Suite on a narrowbody A321LR, the airline aims to refine its offerings. With significant investments, Etihad is poised to redefine luxury in air travel, enhancing passenger experience across various classes.
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Riyadh Air has unveiled its opulent new cabin interiors, featured in the flagship 787 aircraft. Combining traditional Saudi elements with modern design, the airline’s offerings include Business Elite seats with unique features, advanced technology, and an immersive audio experience. This launch sets a new global benchmark for luxury in air travel.
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Malaysia Airlines has unveiled new interiors for its upcoming 737-10 MAX fleet, featuring 12 lie-flat Business Class seats, replacing traditional recliners. With 12 aircraft on order, the airline aims to compete with regional rivals and enhance traveler experience. Their goal is to rank among the world’s top airlines by 2030.
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As part of its ongoing fleet modernisation, China Southern Airlines is introducing new A350-900 and A321NX aircraft – two dual flagship models designed to elevate the passenger experience to unprecedented levels. These new aircraft will also herald a new interiors palette that will change the overall look, feel and brand image for the Chinese carrier. The airline has…
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Air France has launched a revamped First Class ‘La Première’ experience, enhancing its premium offerings with larger suites and upgraded seats on its Boeing 777 fleet. The new design features five windows per suite, private amenities, and advanced technology, aiming to compete with top airlines. Despite minor flaws in screen placement, the launch overall appears promising.
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Thompson Aero Seating is set to unveil the Vantage NOVA First at AIX 2025, focusing on an enhanced business-class experience. Its innovative ‘Star Configuration’ allows four passengers to socialise comfortably, complemented by custom-designed buddy seats and versatile varied-use options.
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Turkish Airlines has launched its Istanbul-Sydney route, initially using the Boeing 777-300ER but now operating with the superior Airbus A350-900. The journey includes a refueling stop in Kuala Lumpur and celebrates exceptional in-flight service, dining, and luxurious lounges in Istanbul. Future plans include nonstop flights, enhancing travel between Europe and Australia.
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British Airways is revamping its A380 First Class with a new seat that blends modern design and heritage, inspired by Concorde. Set for a mid-2026 rollout, features include a spacious, flat bed, enhanced privacy, and advanced technology. This upgrade aims to improve passenger experience, while also addressing existing service shortcomings.
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Qantas has unveiled a redesigned Business and Economy Class cabin for its A330 fleet, enhancing comfort for the upcoming Project Sunrise experience. The refurbishment includes larger screens, USB-C charging, and mood lighting. This multimillion-dollar program will renew the fleet starting mid-2025, signaling a shift toward a modern, inviting travel experience.
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Delta Air Lines has just unveiled its cabin redesign, which will be applied across its entire fleet starting with the airline’s ageing 757s followed by its most modern A350s. The new design showcases a fresh, residential-inspired approach that blends luxury and comfort. The updated interiors feature premium materials, improved ergonomics, and advanced mood lighting to…
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Thompson Aero Seating has officially launched its much-anticipated VantageNOVA (a seat i managed to experience at AIX earlier this year). It’s a premium herringbone seat designed for twin-aisle aircraft. As the latest addition to the successful Vantage seating family, the VantageNOVA aims to revolutionise passenger experience with an innovative blend of comfort, flexibility, and customisation,…
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In order to continue improving its fleet and the onboard experience for passengers, LATAM announced that starting in September, it will begin a refurbishment process for 24 of its Boeing 787 aircraft, with a total investment of US$360m, completely upgrading the cabin interiors with new seats, onboard entertainment, and design enhancements. However instead of kitting…
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The biggest challenge facing the passenger experience market is trying to standout in a levelled playing field. Every airline can now purchase suites with doors, all-aisle-access is no longer a market leading position, and the leading inflight entertainment systems all offer basically the same interface. But there’s still a fierce battle to claim the throne…
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When Qantas revealed its new interiors for the brand new A321XLR, almost all of us were expecting to see a relatively revolutionary cabin. After all, the airline had been ‘bigging-up’ the arrival of its new fleet and its upgrade to the Qantas passenger experience, however, when the new cabins were revealed, we were left a…
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There’s been a lot of hype and speculation over Emirates’ 777 interiors, and well the time has finally arrived for us to be wowed by the carrier’s evolution (not revolution) of its tired 777 product that has been long overshadowed by the A380 cabins, which became the aircraft of choice – where possible – for…
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Ever since Qatar Airways launched its impressive business class product QSuite a decade ago, most airlines have tried to up their own ante to compete with this incredibly competitive Business Class seat. Not to be outdone, Qatar Airways has just revealed an update to the QSuite which will feature on the airlines new 777-9 which…
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Korean Air is a fairly iconic brand. Its timeless baby blue and white liveries are instantly recognisable. There are very few airlines that can boast such an identifiable ‘blue’ livery. And while the logo itself is somewhat reminiscent of the Pepsi logo, this Taegeuk has a much deeper cultural meaning within Korea stemming back hundreds…
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The never ending game of cat and mouse between the US3 carriers is playing dividends for the inflight and ground customer experience in the USA. A region that was once a decade behind the rest of the world when it came to cabin interiors, has fast become a hot-bed of creativity and world-standard hard products.…
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Sometimes we see concepts that are so far fetched come across our desks here at TheDesignAir that we know they just simply won’t take flight, but the latest concept that has landed here has certainly piqued our interest. Brought to life by David Caon’s design studio (the very same designer who has his fingerprint all…
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In a recent event in Malaysia, the country’s flag-carrier revealed new cabins for the airline’s impending A330neo fleet, with the first of these shiny new aircraft scheduled for delivery in Q3 2024. We are thrilled to see the airline really doubling down on its proposition in a bid to win back market share. The A330neo…
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Today saw Cathay add its new Aria suite product to its website, promoting the new product that will take to the skies later in the year. This is one of the most anticipated seat launches of the year, as Cathay vies for the most lucrative of passengers through the Asia region. While the airline revealed…
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