Sensory design within aviation is becoming more commonplace. Brands are no longer just a visual manifestation of a company, as companies across the world embrace all of the senses to create lasting memories. Whether its fragrance, touch or sound, lasting memories are built when all of the senses fire in unison, with sound and scent…
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It seems August is the month to get married, if you live in New Zealand. Two Airlines, Fiji Airways and Air New Zealand are both promoting the fact they have people getting hitched at 40,000 ft this month. Both have gone for new record breaking statistics… Fiji Airways To mark its brand launch, Fiji Airways,…
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Virgin Atlantic won Best Airline Website at the Travolution awards this week, at a ceremony hosted in London. Virgin Atlantic is boasting a 15 per cent improvement in engagement of the UK homepage, with numbers of customers checking their flights increasing by 54 per cent and people checking out what Virgin Atlantic is about jumping…
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Virgin Atlantic managed to top the polls in the CoolBrands List. The CoolBrands List has been running for 11 years and has featured the sexy red airline rather a lot. Sir Richard Branson’s airline was one of only two airlines to place, along with British Airways, However Virgin Atlantic placed 8th coolest brand in the…
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Swoon. It’s no real surprise that Virgin America kept it’s probably now rather weighty crown of Best Domestic Airline in the US this year, it’s 5th year in a row. For those of thinking ‘Fix! Fix!’ It’s hard to say it is, as this award is voted by readers of Travel and Leisure magazine, rather…
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