There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…
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Virgin Atlantic Upper Class Report Flight: VS043 Aircraft Type: B747-400 Class: Upper Class (Premium Business Class) Route: LGW – LAS Date: 18th September 2012 Best for: Style-conscious gadget-lovers and movie stars. Most likely to sit next to: Someone that either has been in a movie, owns a media company or is equally as cool as…
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So, for those of you who have been following my posts will probably be expecting this report. It’s safe to say I’ve been confident that a ‘Virgin America’ product would end up over in Europe, recently covering such a concept in this Report. Virgin Atlantic have launched a 3 times daily return connection between Heathrow…
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British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…
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British Airways have been busy with their paint recently. After the rather questionable ‘Dove‘ that British Airways touted as their London 2012 celebratory livery, they’ve gone and created a whole new one – strangely to much less fanfare! This livery is due to the fact this very Airbus A319 will be bringing the Olympic torch…
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Virgin Atlantic released today they are putting VS026/027 into service operating the ever popular NY-LON route from LHR to JFK. Commencing on 28th October, the fourth daily service between JFK and LHR offers the perfect excuse to try the new super cool JFK Clubhouse whilst either popping into Manhattan or gracing Bond Street in London for…
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On the following day of the launch of Virgin Atlantic’s updated premium product ‘Dream Suite‘ comes news from troubled Lufthansa of a different nature. In an effort to try and become more efficient, curb spending and reign in the purse strings after a less than successful stint of turning bmi around, they are going to…
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Today was the launch of BA’s new site (well, sort of) with a new homepage with a big splash of inspirational images and more contemporary design. Whilst the website front page is a fantastic step in the right direction, and seemingly a vague copy of the new Virgin Atlantic homepage, British Airways have also made…
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British Airways recently revealed it’s special livery for the 2012 Olympics. It’s going to be painted on to 9 A319’s and will be used to celebrate the games. This was a winning entry by Pascal Anson, as part of BA’s ‘Great Britons’ competition to get the best in unknown art, food and film to work…
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