Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
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The chances are by now if you travel around Europe, you’ve probably seen one of Brussels Airlines ‘Icon’ aircraft at some point over the past few years. After honouring Tintin in 2015, followed by Magritte, the Red Devils, Tomorrowland and the Smurfs, Brussels Airlines has just unveiled another Belgian Icon, a unique aircraft inspired by…
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Brussels Airlines has just revealed a rebranding and repositioning of its in-flight product which will grace the skies on it’s A330 fleet starting in April. By investing 10 million euros per aircraft in a completely new Business Class, new Premium Economy and Economy Class the airline wants to offer a personal experience – dubbed ‘a…
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With the recent launch of Air Belgium, legacy carrier Brussels Airlines has had to make sure it keeps its product offering competitive. Not surprisingly, they turned to JPA Design, a London-headquartered company that has brought the likes of premium carriers Singapore Airlines and Finnair to life, as well as other mid-level carriers such as Hawaiian…
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The process might have taken 7 months but after 1,415 submitted ideas were whittled down to one, a single A320 took 14 days out of its schedule to be painted up as the winning livery of the ‘Belgian Icon’ contest. Named ‘Aerosmurf’, this unique design by Italian Marta Mascellani, was chosen by the public from…
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The Democratic Republic of Congo may not be on every airline’s bucket list of lounge locations, but for Brussels Airlines, Kinshasa is a valuable route, and worthy of it’s first premium lounge offering outside of Brussels. Named ‘The Suite – Kinshasa’, after its recently opened namesake in Brussels, The Suite offers an intimate but well crafted lounge…
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Brussels Airlines has had a pretty eventful few weeks excluding the incidents at Brussels Airport. A new Magritte special livery, the launch of a new route to Toronto, and now a shiny red aircraft called ‘Trident’ to celebrate the Belgian national football team ‘The Red Devils.’ The aircraft features a collage of the national team…
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American Airlines passengers flying across the Atlantic may have noticed a wealth of improvements across the board recently. Not only in the shape of their newest flagship 777-300ER product, but also on AA’s retrofitted workhorse 767 now flying on a variety of routes from the US to Europe and beyond. The new upgraded 767s are a…
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Today Brussels Airlines and Moulinsart unveiled something that we absolutely adore. An Airbus A320 with a livery inspired by the world famous Belgian cartoon character Tintin. Both Belgian companies have worked several months on this unique project, based on the original drawings by the hand of Hergé. Infront of plane enthusiasts and VIP guests, Brussels Airlines and…
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Launched today, with the smell of fresh paint still in the air, Brussels Airlines inaugurated it’s new product: “The Loft” at Brussels International Airport. A fantastic slick new business lounge that puts the heart of Belgian excellence. With this new lounge concept, for which Brussels Airlines has cooperated with top brands and designers, Brussels Airlines “sets…
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Now, if you have travelled on Brussels Airlines in business class recently, or one of Delta’s, or even Swiss for that matter, this wouldn’t come as news to you. As this seat is very similar to those offered by these other carriers. This new seating arrangement offered by Austrian Airlines, whilst saving space, gives everyone…
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