Hawaiian Airlines has finally introduced an elevated standard of leisure travel, inspired by early Polynesian voyages, with the unveiling of its Boeing 787-9 Dreamliner interior and much anticipated new class of premium service – the Leihōkū Suites. Guests onboard Hawaiian’s 787 – entering service beginning early next year on select routes – will be immersed…
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Condor wowed us recently with a bold new brand image. Some of you might have already seen these bold stripey aircraft in the skies, which are certainly standing out on airport aprons. In fact, the intended purpose to generate interest and awareness of the brand is working, with many images popping up on social media,…
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It’s long been established in scientific fields that memories, emotions, and senses are all tied together. The same region of the brain that processes the five senses is also partly responsible for storing emotional memories. In the airline field, that means passengers are more likely to remember and build brand memories that tie in all five senses…
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JetBlue has just revealed the all-new onboard experience which will soon greet customers aboard the airline’s Airbus A220-300. It is the first of no less than 70 A220’s that JetBlue has on order, that was delivered to the airline’s home at John F. Kennedy International Airport Terminal 5 in New York on New Year’s Eve.…
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The industry has been mooting the possibility of growth in the long-haul single-aisle market across the past couple of years, however 2020’s pandemic has rapidly escalated this conversation. These narrow body ultra-long-haul aircraft are perfectly suited for a subdued travel market across the next few years, with fewer seats and the ability to connect point-to-point…
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Over the past few years Gulf Air has managed to really shake off its tired products of the past and reposition itself as a boutique carrier that gives the ME3 a run for their money. The 787 product is certainly stunning, and we thought that in many ways, thanks to their smaller more intimate cabins,…
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LATAM Airlines Group today unveiled its plan to transform the cabins and travel experience of no less than two-thirds of its global fleet with a US$400 million investment. The company will revamp the interior of more than 200 aircraft over the next two years with passengers being able to fly the first renovated aircraft relatively…
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Virgin Atlantic has unveiled brand new interiors for its fleet of A330- 200 aircraft. These ex-Air Berlin planes will be retrofitted throughout with the airline’s famous Premium Economy cabin, along with a refreshed new look and feel for Upper Class and updated look for Economy. While all eyes will be firmly rooted in Virgin Atlantic’s…
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Lufthansa revealed its new A350-900 in Munich yesterday with a spectacular light show and an official unveiling ceremony in the Lufthansa Technik Hangar. The first of 10 aircraft was named ‘City of Nuremberg’ in front of an audience of 2,000 employees and guests. The aircraft is the airline’s most modern and technologically advanced featuring better fuel consumption…
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Yesterday saw the arrival of Cathay Pacific‘s first A350 in Hong Kong. When we saw a glimpse of the aircraft from the airport terminal, the new A350 shape was instantly recognisable, and to us signalled a new era for the carrier. Cathay have been working hard in the past two years, aligning two brands, opening…
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Hot off the heels of their A330 refresh, Virgin Australia today unveiled its new International Business Class cabin, with the first of its refitted Boeing 777-300ER aircraft now flying across the Pacific. This comes after their announcement of the refresh back in 2014. “The airline’s flagship Business Class product ‘The Business’, new Business Class Bar…
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Today, JetBlue showed off the first renderings of their restyled cabin which “will enhance the JetBlue experience to meet the needs of travellers today”, including a greater focus on connectivity, comfort, and space. This marks JetBlue’s first complete redesign of the interiors on its A320 fleet since it launched in 2000 and the differences, while perhaps…
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KLM has just released a few choice images of their new 787-9 product due to arrive in October and has decided upon a brand new full-flat World Business Class product for its Boeing 787-9s. Unlike the carrier’s forward facing seats found in their 747’s and 777’s, the 787-9 has taken the familiar Zodiac seat for its business…
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From 9 August 2015, customers travelling on select Singapore Airlines flights from Singapore to Sydney will be the first to experience the airline’s latest cabin class. Premium economy will eventually be rolled out to other destinations served by the Airline’s Airbus A380s and Boeing 777-300ERs, as well as their Airbus A350s, including Beijing, Delhi, Hong Kong, Frankfurt,…
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As spotted by one of our avid followers with a keen eye (thank you), TAM have revealed their 777 business class cabin refresh (above), something they announced they were going to do late last year. On their website there is an image of an improved 777 business class cabin, with an interior that matches their 787…
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Farnborough has already brought us our first bit of exciting design news – and we like what we see when it comes to Embraer’s E2! The new single aisle cabin designed by world-renowned design studio Priestmangoode for Embraer was unveiled today with a full size mock up at the world famous air show. The designs…
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Finnair, one of Scandinavia’s biggest carriers, celebrated it’s 90th anniversary of flights yesterday. On March 20th 1924, the airline operated a Junkers F.13 float plane from Helsinki to Tallin, Estonia. Since then, the airline has grown to an airline carrying just under 10 million passengers a year, with a fleet of 44 jet aircraft, to four of…
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Priestmangoode, UK based design firm have just revealed their fantastic new interiors for South African Airways latest short haul Airbus fleet. The studio worked in collaboration with The Brand Union, Johannesburg, South Africa, a brand consultancy, to develop a new brand identity and experience for the leading African airline. Kim Thipe, Head of Marketing at South African Airways…
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