With a fast-growing, global client base, Neutral Digital has cemented its position as a leading 3D studio over the last two decades. With projects like Qatar’s QVerse, Etihad Airways’ 20th Anniversary Campaign and numerous CGI visualisation projects across aviation, Neutral takes deep architectural visualisation experience and blends it with aviation and travel expertise. The studio’s…
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Factorydesign is one of the world’s leading aviation design agencies. Based in London it’s been part of some of the most iconic cabin designs and has helped shape today’s passenger experience across the globe. With almost three decades in the industry, I take some time ahead of AIX 2024 to talk with Peter Tennent, one…
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Tomorrow marks the launch of oneworld’s second branded lounge, and the first in Europe, following quickly after the premier lounge launch in Seoul. The lounge is situated in the footprint of the older British Airways lounge, situated next to a brand new Aspire lounge which will open shortly too. In an emerging trend of managed…
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Last week Qantas launched its latest safety video, replacing the much loved centenary version. Following the virtually commonplace ‘tourism’ based approach to safety videos, the Qantas one doesn’t do anything that hasn’t been done before. But the full length version at close to 10 minutes doesn’t do much to win over the hearts and minds…
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Where Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding…
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If you’ve travelled through Hong Kong recently, you might have stumbled across a new bar situated atop of the Sky Bridge connecting HKIA’s satellite terminal. Dubbed ‘Intervals’ It’s Plaza Premium Group’s new bar offering, is set to offer “a remarkable culinary journey,” states the press release. “Passengers passing through Hong Kong can now indulge in…
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Aerolíneas Argentinas has just unveiled a brand new uniform for ground and flight service personnel designed by Benito Fernández and Ricky Sarkany. But the end result has been a little bit of a disaster in our view with ill-fitting suits and colours that seem to exude holiday camp hosts, rather than international glamour. Under the…
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Now those with a good memory will notice that the announcement of Saudia’s new brand feels a little bit familiar. That’s for good reason. Saudia’s latest livery is actually a previous incarnation of the brand image from the 1980s. A time when futurism was based on a mix between brutalism and pixelated screen technology, which…
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I think most of us were surprised that when Vistara and Air India were going to merge, Air India was going to be the dominant brand, considering how considered and elegant Vistara’s brand image was in comparison to the crumbling image of a legacy carrier from yesteryear. But in hindsight, as Air India has been…
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As from today, Brussels Airlines’ long-haul business class passengers travelling to Sub-Saharan Africa can enjoy a fully renovated Sunrise Lounge in the T-zone of Brussels Airport. With, among others, more seating, more sleeping comfort and a larger variety of quality food and drinks, the Belgian home carrier has responded to some of the apparent needs…
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It seems we’re seeing a resurgence of colour in the aviation industry. While early 2000’s saw a wave of cost effective ‘Eurowhite’ liveries which were anything but inspiring, this month has seen not just Riyadh Air launch a bold new colourful look, but now JetBlue joins the ranks of refreshingly striking all-over liveries. Somewhat reminiscent…
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Alaska Airlines has had a long-time relationship with the Alaskan Salmon, In fact, in 1932, the airline took its first flight between Anchorage and Bristol Bay, home of the world’s most extensive sockeye salmon run. Since then its constantly been a part of distributing salmon across the States, so celebrating this ironic Alaskan export makes…
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Hawaiian Airlines has finally introduced an elevated standard of leisure travel, inspired by early Polynesian voyages, with the unveiling of its Boeing 787-9 Dreamliner interior and much anticipated new class of premium service – the Leihōkū Suites. Guests onboard Hawaiian’s 787 – entering service beginning early next year on select routes – will be immersed…
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British Airways has today premiered its new onboard safety video replacing the somewhat tired comedy-led video from quite a few years ago. It stars the airline’s colleagues, Britons going about their daily activities and some familiar faces, showcasing everything that makes Britain unique and truly original. It’s a perfect addition to the brand positioning, showcasing…
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In the first of a series of TheDesignAir Studio Spotlights, we take a look at Viewport Studio, an award-winning multidisciplinary practice with a track record of more than 25 years of experience on projects completed internationally. Based out of London and Singapore, Viewport Studio comprises a team of architects and designers across a mix of…
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Qatar Airways is seen as one of the ‘true’ Five Star airlines in the world and it has worked hard over the past decade to position itself as a true luxury carrier. At the heart of its recent efforts is the airline’s QSuite, a Flagship product that only a few carriers have managed to surpass…
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with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design.
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A little while ago, JPA Design announced a new type of Business Class seat, which on the surface may look like just another seat, but thanks to its partnership with Williams Advanced Engineering and SWS, the skin-deep appearance is anything but. Not only does the product learn from current design trends, it embraces lightweight technology,…
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In traditional Qatar Airways style, the airline doesn’t hold back when it comes to a celebration. In honour of the Chinese New Year, the airline has introduced an oriental inspired menu on board flights to popular Asia destinations between 11 and 12 February 2021. In Qatar Airways’ Doha Al Mourjan Business Lounge, passengers will also…
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Japan Airlines has just released its latest range of amenities and soft products for its domestic and international travellers. The latest designs have been brought to life by Japanese design studio Nendo with a nod to the Tsurumaru crane logo that is synonymous with the carrier. As part of the process, the studio deconstructed the…
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In the hunt to be instagram-friendly, airports are increasingly installing large-scale artworks to delight passengers and become memorable parts of the passenger experience. After all, Sacramento has its rabbit. Denver has its mustang and further afield, Doha has it’s well documented teddy bear/desk lamp combo. Perhaps in a less likely location, Tampa has announced it…
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[Updated] Last week we mentioned in a story that we hoped that in 2020 airlines would start to break the mould and start thinking differently about liveries and brand image and it seems that resurrected Eastern Airlines has done exactly that. Announced yesterday, the new conceptual design for the decades-old carrier – designed by Mechanica…
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Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple approach to entertaining kids on their flights with the adoption of a new Origami amenity…
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