Cathay starts Hong Kong lounge renewal with reopening of The Bridge

Cathay Pacific has renovated The Bridge lounge at Hong Kong International Airport, introducing new features while retaining familiar elements. The redesign emphasizes a human-centric approach, enhancing comfort and atmosphere. The lounge includes a revamped Noodle Bar, The Nook for regional dishes, and a Food Hall with diverse menu options, all aimed at enriching passenger experiences.

Read More

Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

Read More

Cathay Pacific To Open ‘The Deck’ Lounge On 22nd March 2018

It will come as no surprise that Cathay’s ‘The Deck’ lounge, the latest major lounge to undergo a refurbishment at HKIA, features the carrier’s new signature lounge style brought to life by Ilse Crawford’s original concept. Located close to gate 16 in Terminal 1, The Deck, which opens its doors to passengers on 22 March,…

Read More

Lounging Around: The Pier First Class Lounge By Cathay Pacific At Hong Kong Sets New Standards

  We constantly write about how lounges continue to impress us, and this is purely due to the fact there is a lounge war on right now, with airlines around the world trying to offer their passengers an experience to equal their competitors. Cathay Pacific today revealed a lounge that would not just cater for their current passenger…

Read More