This week saw not only the partial-acquisition of ITA Airways by Lufthansa Group, but also the first of its 18 A330-900Neo aircraft which will form the backbone of its international fleet. The aircraft is the first to be fully realised with ITA Airways vision for the passenger experience, as the A350’s that are already flying…
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Last week saw ITA Airways inaugurate its brand new Hangar Lounge. The lounge has been designed to put Italy front and centre, acting as an ‘ambassador of Italian excellence in the world’ working with some of Italy’s most iconic brands. Entirely ‘Made in Italy’, the Hangar has been designed by the branding agency Robilant Associati…
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While Air Italy has started its long-haul routes to Miami and New York, Alitalia is working hard to keep its top flyers loyal to the airline at a time when it needs the most support. Today, Alitalia inaugurated the new Casa Alitalia lounge at Rome Fiumicino’s Pier E, the new boarding area for most of Alitalia’s medium…
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We are in love. It’s official. Alitalia’s new uniforms which were revealed yesterday in Rome epitomise the JetSet era nostalgia that airlines around the world are trying to recapture, but done with an iconic Italian twist that screams style and glamour. Designed by Ettore Bilotta, a Milan based haute couturier, the striking new look has been designed…
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