Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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United Continue To Adapt With A Wave Of Improvements

United Airlines announced this week it was bringing new Global First and Business First amenity kits to the skies. Beginning Aug. 1, 2015, the airline will exclusively offer Soho House’s London based ‘Cowshed’ skin-care products onboard in newly redesigned amenity kits for premium-cabin customers on intercontinental flights. Also, a collection of Cowshed products will be available in many…

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Darwin’s Evolution Theory By Qantas

Qantas, the day after their inaugural launch of their A380 service to Dallas Fort Worth, announced their brand new Darwin lounge for their premium cabin and valued frequent flyers. The new space is more than double the space of the previous incarnation, which whilst comfortable, wasn’t really anything to write home about. The new space,…

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