Etihad’s A321LR signals a new era for a carrier with lofty ambitions

Etihad Airlines, under Chief Commercial Officer Arik De, embraces its underdog status while focusing on innovation in premium travel. Launching the world’s first International First Class Suite on a narrowbody A321LR, the airline aims to refine its offerings. With significant investments, Etihad is poised to redefine luxury in air travel, enhancing passenger experience across various classes.

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2024 Trip Report video recap

This year, TheDesignAir undertook 72 flights across every continent, totaling 139,736 miles and 13 days of flight time. The travels featured various airlines and experiences, including notable flights with Austrian Airlines and China Airlines. Check out our 2024 recap

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Trip Report: Turkish Airlines 777-300ER Business Class, December 2024

Turkish Airlines has launched its Istanbul-Sydney route, initially using the Boeing 777-300ER but now operating with the superior Airbus A350-900. The journey includes a refueling stop in Kuala Lumpur and celebrates exceptional in-flight service, dining, and luxurious lounges in Istanbul. Future plans include nonstop flights, enhancing travel between Europe and Australia.

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Hot Hotel: Unico 2087, Riviera Maya

On a recent visit to Mexico, I spent a few days in Riviera Maya to recharge and relax. Considering this wasn’t my first visit to Cancun, and there was a relatively new hotel on the block, I took the opportunity to try out Hotel Unico 20 87 Riviera Maya to see what this design-led all-inclusive…

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Etihad looks to align new 787 fleet with similar, impressive Business Class product later this year

Etihad Airways used the Arabian Travel Market in Dubai to reveal the details behind its new 787 fleet which will supplement the existing long-haul fleet later this year. Instead of opting to continue the heavily customised Business Class seats that the airline currently operates across its 787’s and returning A380’s, Etihad opted for customised off-the-shelf…

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Special Trip Report: Etihad’s New A350 proposition breathes fresh life into the carrier

Etihad has always been a challenger brand in the Middle East, even if it’s not the youngest of the carriers. Often shadowed by its much larger, blingier cousin Emirates, and self-styled luxury carrier Qatar Airways, Etihad has had a bigger hill to climb, either winning market share, or the hearts and wallets of this lucrative…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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Hot Hotel: Soneva Fushi, Maldives

While all eyes are currently on Soneva Jani – the new prestigious overwater hotel – set to open in a couple of weeks time, the sister Maldivian property to to this new resort has been paving the way for barefoot luxury for two decades, and still continues to draw visitors from all around the world.…

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TheDesignAir’s Top 10 International First Classes 2016

TheDesignAir is proud to launch our Top 10 lists for 2016 starting with our Top 10 International First Classes. Competition this year is tough, with a lot of carriers around the world investing into the front of the plane. TheDesignAir has adopted a new judging matrix for 2016, which includes a variety of criteria including cabin design, seat design,…

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Etihad Bring The Residence To Melbourne

Etihad, one of our favourite carriers here at TheDesignAir has just announced it will start daily A380 services between Abu Dhabi and Melbourne on 1 June 2016. Replacing the current 777 operating the flights EY460/461, the new A380 service will take over one of the airline’s twice daily Abu Dhabi-Melbourne services, bringing not only the upgraded versions of…

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TRIP REPORT: Etihad A380 First Class February 2015

Flight: EY11 Aircraft Type: A380 Class: First Class “Apartments”  Route: AUH-LHR Flight time: 7:25 Seat: 1H Date: Februrary 2015 http://www.etihad.com Best for: Anyone who can afford it. Suitable for those who have to travel a long way and value space, service and comfort above all else. The crowd: An almost-full cabin. With ultimate privacy, it was hard to say, but mainly top level executive travellers.…

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Singapore Airlines New Premium Economy Seat Unveiled

  From 9 August 2015, customers travelling on select Singapore Airlines flights from Singapore to Sydney will be the first to experience the airline’s latest cabin class. Premium economy will eventually be rolled out to other destinations served by the Airline’s Airbus A380s and Boeing 777-300ERs, as well as their Airbus A350s, including Beijing, Delhi, Hong Kong, Frankfurt,…

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Our Friends At Fiji Airways Have A Heart-Warming New Campaign

It’s no secret that we love how Fiji Airways have turned themselves around into a successful modern airline, and even with the recent departure of CEO Steven Pilcher, the carrier continues to impress. The latest campaign from the airline “Welcome To Our Home”, better aligns the airline with its goals and also reflects naturally with the…

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TRIP REPORT: China Airlines 777-300ER Business Class November 2014

Flight: CI791 Aircraft Type: B777-300ER Class: Premium Business Class Route: TPE-HAN Date: November 2014 http://www.china-airlines.com Best for: One stop travellers connecting from Asia to the US in need of connectivity and comfort. Most likely to sit next to: Quiet business professionals. Business or pleasure: This airline is built for business. Great schedules, frequent services, good connections and wifi onboard, means for a logical…

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Etihad’s Residence Is The Best Airline Experience Of Your Lifetime

Today (May 4th 2014) Etihad Airways, the national airline of the United Arab Emirates, has unveiled the world’s first private multi-room cabin on a commercial passenger aircraft. The Residence will unbelievably feature a living room, double bedroom, separate ensuite shower room, and for the first time in the airline industry, a dedicated, trained Butler. We…

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