Posts Tagged: opinion

Opinion: Why the world needs innovative airlines like Virgin Atlantic and Air New Zealand

As the phrase goes, “good things come in small packages.” In 2018, the airline industry carried 4.4billion passengers. It has become an integral part of human life, but it’s also an industry of behemoth players. In fact, in 2018, the

Opinion: Why the world needs innovative airlines like Virgin Atlantic and Air New Zealand

As the phrase goes, “good things come in small packages.” In 2018, the airline industry carried 4.4billion passengers. It has become an integral part of human life, but it’s also an industry of behemoth players. In fact, in 2018, the

Opinion: Coronavirus should give airlines an opportunity to innovate, but are they nimble enough to act quickly?

Coronavirus is having a deep, profound effect on the industry stretching and pushing airlines across the globe who have to react quickly to an ever-changing landscape. The playing field is not just moving on a daily basis but changing shape

Opinion: Coronavirus should give airlines an opportunity to innovate, but are they nimble enough to act quickly?

Coronavirus is having a deep, profound effect on the industry stretching and pushing airlines across the globe who have to react quickly to an ever-changing landscape. The playing field is not just moving on a daily basis but changing shape

Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the

Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the

End Of The Plain Plane? Has The ‘Eurowhite’ Livery Hit Critical Mass?

As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign

End Of The Plain Plane? Has The ‘Eurowhite’ Livery Hit Critical Mass?

As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign