Air India’s Dreamliner Makeover Signals a Confident New Design Era

Air India’s newly unveiled Boeing 787 interiors by JPA Design illustrate the airline’s commitment to a cohesive and modernized passenger experience. Building on the A350’s transformation, the redesigned cabins reflect a refined Indian hospitality through thoughtful color palettes, tactile materials, and integrated design. This new standard symbolizes Air India’s broader multi-year upgrade, enhancing brand consistency across its long-haul fleet.

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Virgin Atlantic to upgrade 787s and rest of fleet with ‘suite’ of new features

Virgin Atlantic is retiring its original business class seats in favor of a premium-focused offering, reflecting strong demand in Upper Class and Premium cabins. The new configuration will reduce economy seats significantly while introducing improved lounge spaces and implementing Starlink for Wi-Fi. Updates also include a new app for Virgin Atlantic Holidays.

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British Airways set to reveal new A380 First Class product

British Airways is revamping its A380 First Class with a new seat that blends modern design and heritage, inspired by Concorde. Set for a mid-2026 rollout, features include a spacious, flat bed, enhanced privacy, and advanced technology. This upgrade aims to improve passenger experience, while also addressing existing service shortcomings.

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Cathay reveals more details regarding Aria Suite, hinting now towards Collins Elements product

Today saw Cathay add its new Aria suite product to its website, promoting the new product that will take to the skies later in the year. This is one of the most anticipated seat launches of the year, as Cathay vies for the most lucrative of passengers through the Asia region. While the airline revealed…

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British Airways set to bring in wave of improvements

This week saw British Airways host an event in London to present a wave of improvements to the passenger experience costing the carrier no less than £7bn over the coming years. Now usually this would be seen as a series of individual stories, but as a collective, the overarching impression is that the airline is…

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Trip Report: Qantas A380 ‘Upgraded’ Business Class, May 2023

It’s mind-boggling to think that Qantas has been flying its A380s for almost two decades. These behemoth gentle giants almost saw an untimely end because of the turn of the 2020’s but thankfully airlines are bringing these flagship aircraft back on key routes across the globe. Qantas is one such carrier that is not only…

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British Airways to retrofit new Club Suites into 787-8’s

British Airways announced that its 787-8 Dreamliners are the latest in the line to get some much needed love in regards to their business class product. While the majority of the fleet has already been updated, there’s still a few aircraft left with the original Yin-yang suites from the 2000’s, including the 787-8’s, 787-9’s and…

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Emirates’ first retrofitted A380 takes to the skies

Yesterday saw the very first of no less than 120 retrofitted aircraft take off from Dubai to London Heathrow. As part of a US$2billion upgrade program, EK003 heralds the start of a huge investment from Emirates to bring all of their A380s back to the skies, and – eventually – featuring the latest cabin products…

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American’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.

Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…

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Emirates finally reveals Premium Economy product and upgrades to the A380. But is it a sheep in wolf’s clothing?

Emirates is one of the last bastions of the A380. Thanks to its critical mass of the product, once vaccines take hold and confidence in travel returns, the airline will be well poised to offer luxury travel to the masses once again. The carrier already has an arsenal at its ready to help position itself…

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Emirates trying to fix its two-product proposition for premium passengers

Fly better. That’s Emirates‘ marketing slogan. It’s the same marketing campaign that has featured the likes of Jennifer Anniston, onboard bars, showers, all-aisle access and swathes of space. The problem is, Emirates has – since the A380 entered its fleet – offered two products, a 777 and A380 business class product that couldn’t be more…

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About face! Why British Airways might need to accelerate its Business Class retrofit

There’s quite a lot of commentary on Covid-19 right now, and the research is constantly evolving. There’s already some innovative designs on the drawing board for helping with the perception of social distancing, including Factorydesign’s Isolation Kit and Aviointeriors’ Janus seat concept. While Factorydesign’s concept actually is quite smart and has a post Covid-19 application,…

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Air France reimagines Business Class product, specifically for their leisure routes from Orly and Caribbean & Indian Ocean destinations

Air France has just announced two new Business Class product launches, both on the ground and in the skies, geared towards the leisure market. Launched in close proximity the airline has announced its latest Caribbean and Indian Ocean retrofit featuring an economy-heavy configuration with brand new Business Class cabin, paired with a new Paris Orly…

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China Eastern retrofits 737s with new lie-flat Business Class seats, but seems to miss a trick…

China Eastern took another step forwards in the last week of 2019 with the introduction of a new retro-fitted business class cabin on some of its narrow body aircraft. Reflecting the increasing demand for air travel in China and the increasing competitive approach to offering a world-class product, the airline opted to remove its previous…

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Roo-hoo! Qantas shows off the newly refurbished A380 product, now flying to London

The first of Qantas’ upgraded A380s welcomed its first passengers yesterday on the London to Sydney route, delivering a radical new cabin enhancement for Australia’s national carrier’s largest aircraft. The multi-million dollar upgrade of their 12 superjumbo aircraft includes new seating across Business and larger Premium Economy cabins and a refresh of the aircraft’s First…

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ANA launches awesome new luxury cabins in collaboration with famed Japanese architect and British design team Acumen

We are in awe by the latest developments at ANA (All Nippon Airways). The airline has just announced its collaboration with famed architect Kengo Kuma and leading British designers Acumen to roll out a total of twelve completely redesigned Boeing 777-300ER aircraft in time for the Tokyo 2020 games. The first redesigned (premium-heavy) aircraft will…

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ANA Launch Revamped Seats On Domestic Flights

ANA is in the process of making a series of comprehensive changes to the seats on domestic and international aircraft as part of its strategy to remain at the forefront of hospitality and passenger comfort for every type of flyer. The renovations will improve the Economy Class product while also increasing the number of Premium…

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Air France Launches New Business Cabin For A330 Aircraft

Air France has not only unveiled, but launched its new A330 cabin today, including the award-winning premium economy, new economy cabins and for the first time, a brand new Business Class cabin. A total of 15 aircraft will be retrofitted with 36 seats in Business, 21 seats in Premium Economy and 167 seats in Economy,…

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TheDesignAir Exclusive Tour Of Singapore Airlines A380

While all eyes are currently on Singapore Airlines’ A350 ULR service between Newark and Singapore, currently the world’s longest flight at over 18 hours, we take an exclusive behind the scenes look at one of the airlines’ latest A380s while it’s on the ground in Heathrow. You can see our other article on the aircraft…

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Virgin Atlantic Renovate Their A330-200s To Align With The Rest Of The Fleet

Virgin Atlantic has unveiled brand new interiors for its fleet of A330- 200 aircraft. These ex-Air Berlin planes will be retrofitted throughout with the airline’s famous Premium Economy cabin, along with a refreshed new look and feel for Upper Class and updated look for Economy. While all eyes will be firmly rooted in Virgin Atlantic’s…

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JPA Design To Bring New Brussels Airlines Long-Haul Interiors To Life

With the recent launch of Air Belgium, legacy carrier Brussels Airlines has had to make sure it keeps its product offering competitive. Not surprisingly, they turned to JPA Design, a London-headquartered company that has brought the likes of premium carriers Singapore Airlines and Finnair to life, as well as other mid-level carriers such as Hawaiian…

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TAP To Introduce New Seats On A330 Fleets

TAP Portugal is fast becoming a true contender for European Business Class travellers. The latest announcement sees the first A330-900neo aircraft being fitted entirely with Recaro aircraft seats. For those in the pointy end, passengers will be able to enjoy Recaro’s CL6710 seats, featuring fully flat beds. “In addition to ergonomic comfort, the CL6710 stands out…

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Philippine Airlines To Invest In New Cabin Products

Philippine Airlines‘ plan to create a 5-star airline have taken a huge leap forward this week, with the announcement that they will convert the cabin lay-out of eight economy-only A330-300s to include brand new Business Class, Premium Economy and Economy class cabins. PAL is one of a few Asian carriers who have been stuck in the middle…

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American Airlines 757 Retrofit Programme Gets Underway

If travelling internationally with American Airlines, chances are you’ve heard about the carriers wide-body fleet touting all-aisle-access and fully flat beds on certain key routes. However, if you are flying on a less prestigious city pairing, you may still be flying on one of American’s slightly more dated 757 products. The good news is that…

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JAL Hint At New Business Class Product In Wave Of Improvements for 2016

JAL today announced a wave of improvements to their fleet and flight frequencies that will reach both domestic and international skies in 2016. The wave of improvements include the addition of premium economy to a host of destinations, expanding their current JAL Sky Suite aircraft and the introduction of a regional business class product to their new…

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American Continue To Improve Their TransAtlantic Fleet

American Airlines passengers flying across the Atlantic may have noticed a wealth of improvements across the board recently. Not only in the shape of their newest flagship 777-300ER product, but also on AA’s retrofitted workhorse 767 now flying on a variety of routes from the US to Europe and beyond. The new upgraded 767s are a…

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