Malaysia Airlines on the road to excellence with new cabins

In a recent event in Malaysia, the country’s flag-carrier revealed new cabins for the airline’s impending A330neo fleet, with the first of these shiny new aircraft scheduled for delivery in Q3 2024. We are thrilled to see the airline really doubling down on its proposition in a bid to win back market share. The A330neo…

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Hot Hotels: Suiran, Kyoto & Shisui, Nara, Japan

There aren’t many hotels that are steeped in history, yet both Suiran and sister property Shisui both share similar traits. With hundreds of years of legacy between them, staying in these unassuming design properties hidden on the outskirts of two of Japan’s oldest and most important cities are destinations unto themselves. Working perfectly as a…

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Cathay reveals more details regarding Aria Suite, hinting now towards Collins Elements product

Today saw Cathay add its new Aria suite product to its website, promoting the new product that will take to the skies later in the year. This is one of the most anticipated seat launches of the year, as Cathay vies for the most lucrative of passengers through the Asia region. While the airline revealed…

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JetBlue refreshes Mint amenities and menus

In a bid to keep things minty fresh, JetBlue is bringing a new range of NYC brands to the skies once again. As of next week, Mint guests will be supplied a brand new amenity range ‘tucked into a stylish and reusable foldable backpack’ for Transatlantic and a snapping, collectible pouch for domestic Mint, both…

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British Airways set to bring in wave of improvements

This week saw British Airways host an event in London to present a wave of improvements to the passenger experience costing the carrier no less than £7bn over the coming years. Now usually this would be seen as a series of individual stories, but as a collective, the overarching impression is that the airline is…

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Air India launches new safety video, doubling down on Indian heritage

Air India has had a challenging launch of a new brand in our eyes. How can an airline both represent and value a nation’s pride while also modernising its image to the international stage. While the airline originally launched a new brand and livery that fell flat, the carrier has slowly been building the much…

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Etihad complete the soft-furnishing circle with glorious new luxury Giorgio Armani amenities

It seems Etihad Airways has finally completed its upgrade to the passenger experience by enriching the offering with a stunning new collection of amenity kits and loungewear created in partnership with renowned Italian design house, Giorgio Armani, the sister brand to Armani/Casa that already features in the airlines bedding and tableware. The new amenity kit…

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Oneworld opens new lounge in Amsterdam… It’s time to play

Tomorrow marks the launch of oneworld’s second branded lounge, and the first in Europe, following quickly after the premier lounge launch in Seoul. The lounge is situated in the footprint of the older British Airways lounge, situated next to a brand new Aspire lounge which will open shortly too. In an emerging trend of managed…

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Move over Virgin Atlantic, there’s a new type of ‘Clubhouse’ on the scene

January saw the launch of yet another lounge, The Chase Sapphire Lounge in New York’s LaGuardia (LGA) airport. The Chase Sapphire Lounge was also joined last week by a sister lounge in JFK, in partnership with Etihad Airways, both of which are run by The Club, an Airport Dimensions brand. This might sound complicated, but…

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Air India’s new soft product delights with rich Indian details

Where Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding…

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Five airline lounge trends we hope to see in 2024

As we emerge into 2024 and airlines continue their post-pandemic growth with record profits seen by many, the race to invest into the passenger experience begins. While cabin programs can take several years to manifest, the quickest and easiest way to win over market share for the lucrative business class segment, is to reimagine the…

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Hot Hotel: Unico 2087, Riviera Maya

On a recent visit to Mexico, I spent a few days in Riviera Maya to recharge and relax. Considering this wasn’t my first visit to Cancun, and there was a relatively new hotel on the block, I took the opportunity to try out Hotel Unico 20 87 Riviera Maya to see what this design-led all-inclusive…

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Air India furthers brand evolution with new uniforms

Air India has continued to evolve its new brand proposition which features new cabins and liveries, with a brand new uniform for the crew, which sits in line with the new brand palette. Created by Indian celebrity couturier, Manish Malhotra, the new uniforms set out to blendrich Indian heritage, contemporary style, elegance, and comfort. We…

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Second time lucky! Riyadh Air listens, and slightly amends second livery to be on point

A few months ago, I covered the new Riyadh Air livery, and how that in principal it’s one of the most elegant new liveries in the skies, but it the logotype on the fuselage was a little too dominant for an elegant, premium carrier. Well, it seems like they’ve listened, as not only their new…

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Saudia relaunches ‘new’ retro brand and it works in stark contrast to Riyadh Air

Now those with a good memory will notice that the announcement of Saudia’s new brand feels a little bit familiar. That’s for good reason. Saudia’s latest livery is actually a previous incarnation of the brand image from the 1980s. A time when futurism was based on a mix between brutalism and pixelated screen technology, which…

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Brussels Airlines new ‘African’ Sunrise Lounge in Brussels Airport is a quietly elegant addition

As from today, Brussels Airlines’ long-haul business class passengers travelling to Sub-Saharan Africa can enjoy a fully renovated Sunrise Lounge in the T-zone of Brussels Airport. With, among others, more seating, more sleeping comfort and a larger variety of quality food and drinks, the Belgian home carrier has responded to some of the apparent needs…

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Thinking outside the tube, what could blended wing interiors look like?

Let’s be honest, we’ve been doing the same thing for almost a century. We get on an aircraft that has the same key features, a metal tube with a front and a back and seats in between. It’s been the formula that new aircraft have followed for decades. But as our understanding of aerodynamics increase,…

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Hot Hotel: Soneva Jani

Situated a mere 30-minute seaplane ride north of Male’s International Airport in the pristine waters of Noonu Atoll, is Medhufaru. This two-kilometre island may not be well known by its real island name, but it is known by thousands of influencers by a different guise – Soneva Jani – one of the most iconic, pristine,…

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Qantas reveals renders of its premium Project Sunrise cabins

Qantas has finally unveiled prototypes of the First and Business cabins on the aircraftthat will fly passengers non-stop from Australia to New York and London from late 2025 along with a detailed virtual reality fly-through render of the aircraft cabins. This comes shortly after news of a new First Class lounge that will open in…

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Hottest Design Airlines to Try in 2023

This is the TheDesignAir’s hottest Design Airlines to try in 2023. Whether you fly regularly or are saving up for that once in a lifetime trip, here’s our recommendation for airlines, big and small, that bring a bit of style to the skies, but which have you flown and which are you wanting to try?…

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Air China introduces new Business Class seats on its A350s

Air China has just revealed images of its new A350 interiors, which feature the Recaro CL6720 seat in Business Class, something we reported back in 2021. These new seats replace the existing Super Diamond seats found on the rest of the A350 fleet, with a more condensed seating LOPA, yet the additional benefit of privacy…

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Emirates’ first retrofitted A380 takes to the skies

Yesterday saw the very first of no less than 120 retrofitted aircraft take off from Dubai to London Heathrow. As part of a US$2billion upgrade program, EK003 heralds the start of a huge investment from Emirates to bring all of their A380s back to the skies, and – eventually – featuring the latest cabin products…

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British Airways unveils new Ozwald Boateng Uniform

For the first time in two decades, British Airways has refreshed its uniform, and in following tradition, had selected British designer of Saville Row fame – Ozwald Boateng to shape the new look for the 30,000 front line crew who are customer facing. The collection was shaped by Boateng shadowing various crew members from engineering…

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Is there future in First Class? Acumen certainly thinks so

For so many, the writing has been on the wall for First Class. After all, the gulf between First and Business Class was bridged by a wave of suites, fully flat beds and all-aisle access in the larger more affordable J class cabin. This means for many now, the upgrade to First Class simply meant…

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Congratulations to TheDesignAir Award Winners, 2022

It’s with great pleasure TheDesignAir’s 10th annual award winners have been announced today, celebrating the very best in aviation design, brand and passenger experience from across the globe. We’re thrilled to see airlines once again investing in passenger experience and brand, and there have been many excellent entrants and shortlisted entries this year. We’re thrilled…

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American Airlines redesigns Admirals Clubs starting with Washington DC’s Ronald Reagan DCA airport

Now we aren’t saying AA’s existing lounges weren’t terrible, but apart from a handful, they weren’t much to write home about either. However the good news is that American Airlines has decided to up the ante with a redesign of its Admirals Club lounges across the United States. Customers will first experience the new look…

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A new sustainable, yet ultra-modern pier is coming to Zurich International Airport

June saw the announcement of a brand new pier at Zurich’s International Airport. After over 35 years in operation, Dock A has now reached the end of its life cycle and has to be replaced. In its place, will sit a brand new and stunning construction, brought to life by the teams at BIG, HOK…

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Air New Zealand’s Hangar 22 opens its doors to the future of ultra-long haul travel, and it’s spectacular

Hangar 22 is Air New Zealand‘s moniker for its research lab, which has been working on the future of ultra-long haul cabins for no less than 5 years in a mirror effort to Qantas’s Project Sunrise. There’s good reason for Air New Zealand to invest heavily in a new product, as the airline will start…

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Vantage DUO looks to upgrade the regional First Class proposition

With some 6000+ narrow-body and regional jets in the US alone, there is a huge market for ‘domestic First Class’ still, and competition is heating up at the front of the plane. Delta has just shown off its new First Class product, first announced in 2020, and the MiQ seats are starting to become commonplace…

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KLM (finally) introduces Premium Economy product, creating consistency across the alliance

Friday saw the announcement that KLM will finally introduce its own Premium Economy product, bringing the carrier in line with Air France, Delta and Virgin Atlantic, its strategic partners. Dubbed Premium Comfort Class, the product sits above its economy comfort product which is fundamentally an economy seat with a little more legroom, and below the…

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