SWISS introduces new Premium Economy, officially launching April 2022

SWISS has now joined the ranks of its fellow Lufthansa Group airlines in offering Premium Economy, which will supplement its existing Economy, Business and First classes of travel from the fourth quarter of this year. Interestingly the airline has opted for a fixed-backshell seat which usually gets a bad rap for passenger comfort although it…

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Delta opens new Sky Club in Fort Lauderdale, one of the first to re-introduce hot food options

Today marks the opening of Delta’s brand new Delta Sky Club situated in Terminal 2 of Fort Lauderdale-Hollywood International Airport. It is part of a multi-year multi-million dollar renovation project at the airport. The space is clearly designed for a post-COVID world, with soaring floor-to-ceiling windows with runway views, thoughtful interior touches and artwork from…

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Emirates finally reveals Premium Economy product and upgrades to the A380. But is it a sheep in wolf’s clothing?

Emirates is one of the last bastions of the A380. Thanks to its critical mass of the product, once vaccines take hold and confidence in travel returns, the airline will be well poised to offer luxury travel to the masses once again. The carrier already has an arsenal at its ready to help position itself…

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Uganda Airlines proves aircraft interiors don’t just have to come in shades of blue

Uganda Airlines might not be on everyones radar. But that’s because until last week, the carrier just operated a modest fleet of four Bombardier CRJ900’s. Resurrected from its predecessor that last flew in 2001, the latest incarnation spread its wings a little over a year ago, but seemingly has big plans. With aircraft bought by…

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OMG, OWG launches brand image and we’re a bit … WOW

Nolinor the well known charter outfit from Canada has created a scheduled offshoot low cost carrier called ‘Off We Go’ or OWG as the livery would have us know. Apparently launching end of August it’s determined to brush off the Coronavirus stigma facing the travel sector and start affordable flights from its home in Quebec…

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Etihad’s new Wellness Ambassadors could be the industry’s next ‘Flying Nanny’

Etihad Airways is the latest airline to announce its wellness strategy to rebuild confidence and increase reassurance. Dubbed ‘Etihad Wellness’, the carrier has outlined its expanded and more comprehensive health and hygiene programme in an accessible customer guide. In a direct response to the COVID-19 outbreak, the programme will be championed by the introduction of specially…

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Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the big US 3 – see their passenger demographic age as fast as the airline does,…

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British Airways opens new lounge in Johannesburg

British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being converted into one large lounge with a dedicated boutique dining area for First customers. The…

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Aman launches new private jet service which combines two of our favourite things

Regular readers of our site will know our admiration for the zen-like luxury hotel and resort brand Aman. They are one of our top hotel brands, alongside Soneva, for the ultimate in luxurious getaways. So you can imagine our excitement at the announcement of a brand new Aman Private Jet service that allows passengers to…

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Starlux Airlines is certainly drawing some attention, but how will it compete in an already crowded Asian market?

Starlux Airlines, Taiwan’s latest startup is starting to turn heads. Originally a start-up that – like most – had a questionable future, seems to be full-steam ahead with a recent uniform and A321neo cabin launch. It hasn’t stopped there though, as there have been signature scents and even homeware products that the airline has launched…

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Air France launches new A350 with brand-new Business Class and Premium Economy cabins

Last week Air France took delivery of its first Airbus A350 at the Airbus delivery centre in Toulouse France. The first of 28 A350-900s which will arrive by 2025. The new aircraft is equipped with 324 seats, with 34 in a brand-new Business cabin, 24 in a new Premium Economy cabin and 266 in Economy. Air…

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Delta’s A330-900neos bring familiar Delta One product to Business Class, and World’s first on an A330 to offer fully enclosed suites

Delta, who recently took a large stake in LATAM has also this summer launched its A330-900neo interiors. This means that now there is a similar all-aisle access business class product on certain LATAM and Delta flights, although Delta, which is rolling out doors across its new Delta One products, might be getting an additional edge.…

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Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning

In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with a Jacuzzi used to be signature parts of the passenger experience. Times have changed however,…

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Air Italy brings true Italian cuisine options to Economy Class

Air Italy has just announced that it will bring a totally new Economy Class meal with brand new packaging and enhanced inflight service for all long-haul Economy Class flights to and from its Milan hub.  Starting this September, the new inflight dining experience will feature a fully refreshed set of menus. It also heralds the…

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Finnair’s new Platinum Wing Lounge is open for business, showcasing new ‘residential’ feel

Finnair has opened the doors to its latest lounge which has been renamed the ‘Platinum Wing’ which replaced the existing premium lounge which was the nicer of the two spaces found in Helsinki’s main terminal. The lounge has taken a radically different approach from its previous incarnation, which was previously filled with swathes of light…

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In This Current Climate, Is There A Need For Leading Business Class Airlines?

No matter how we look at it, the aviation business class landscape is changing, and is potentially as fragmented as ever. The race to the bottom is evident, even in currently touted ‘5-star airlines’ who seek profitability. Whether a desire to chase the most effective cabin configuration (LOPA), decision to reduce amenities to the bare…

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10 Under 10. The Ten Small Airlines That You Really Should Get To Know In 2018

While many airlines in the world vie to be the biggest, there are a few smaller airlines that are certainly fighting to be the best. We take a look at 10 airlines under 10 million passengers per annum that are doing something special in 2018 that – we think – might just be worth getting…

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Trip Report: Cathay Dragon A330-300 Business Class November 2017

Flight: KA361 Aircraft Type: A330-300 Class: Business Class Route: DPS-HKG Date: November 2017 http://www.cathapacific.com We are big fans of Cathay Pacific at TheDesignAir, that’s no real secret. We love the carriers ground product, with wealth of stylish lounges and super easy to navigate home base of Hong Kong International Airport, but Cathay Dragon, the now-aligned sister carrier always seemed in…

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Singapore Airlines Fantastic New A380 First and Business Class Products Are True Market Disruptors

Taking a leaf out of Etihad’s book, Singapore Airlines has launched a breathtaking brand new vision for their A380s including new First, Business, Premium Economy and Economy products, showcasing how for SIA, the A380 is certainly still an important part of the carrier’s future. Riding on the theme of “Space made personal, experience the difference”,…

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Qatar Airways Features Breast Cancer Awareness Limited Edition Amenity Kits

If you’ve travelled or are about to travel on Qatar Airways this month, you might find yourself handed a pink amenity kit. These special limited edition kits are now being offered to Qatar Airways’ First and Business Class passengers to mark the airline’s continuing support for Breast Cancer Awareness Month. Continuing on Qatar Airways existing…

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New First Class Dishes By Chef Arnaud Lallement For Air France Certainly Have Us Salivating

As from 1st October for three months, the triple Michelin-starred chef Arnaud Lallement will be joining the Air France team. For the first time on board La Première (The carrier’s first class cabin), he will create two new starters and seven new main dishes to delight and surprise its passengers. “Becoming a chef was a…

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EL AL Showcase New Dreamliner Cabin By Priestmangoode

EL AL was never really seen as a design-led airline, but as we showcased recently, the carrier has recently pushed itself firmly in the right direction. The reveal of the 787-9 product which will be taking to the skies soon demonstrates EL AL’s determination to be taken seriously. Working with EL AL, London based PriestmanGoode…

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Air France Opens New Lounge In CDG Terminal 2G

Air France may be proving themselves as an excellent European airline for connecting passengers, with some of the shortest and most seamless connections in their hub Charles De Gaulle, but the investment into improving the passenger experience runs much deeper than the infrastructure that’s being developed behind the scenes. While AirFrance’s flagship lounge ‘The Park’ in…

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‘Tis The Season… For Christmas Videos

It’s that time of year when Christmas videos from aviation companies around the world come out. We are keeping our ears to the ground to seek out the most inspirational, humorous and heartwarming. Keep coming back to see our updates. WestJet WestJet has produced another tear-jerker video this year which celebrates the charitable efforts of…

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TheDesignAir’s Top 10 International First Classes 2016

TheDesignAir is proud to launch our Top 10 lists for 2016 starting with our Top 10 International First Classes. Competition this year is tough, with a lot of carriers around the world investing into the front of the plane. TheDesignAir has adopted a new judging matrix for 2016, which includes a variety of criteria including cabin design, seat design,…

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British Airways To Fly From Four Major London Airports

British Airways this week announced they will start flying from Stansted to four sunshine routes starting May 28th. This will be the fourth major London airport the carrier will fly from, including Heathrow and Gatwick and London City, leaving only London Luton currently unserved by the carrier. The airlines latest route network, operated by BA Cityflyer’s…

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XiamenAir Introduce New ‘Modern-Classic’ Uniforms

Starting this month passengers on XiamenAir may notice they are being served by cabin crew wearing entirely new threads. The new uniforms for men will join the women’s uniforms that were launched May last year. Designed by famous Taiwanese fashion designer Jamei Chen, the new male uniforms for include off tailored silhouettes that hark back to the JetSet…

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Qantas Offers Two New Australian Additions To Its Inflight Product

Qantas has just launched a brand new safety video that showcases Australia in all its natural glory. From an oxygen mask demonstration at the Museum of Old and New Art in Hobart to a life-jacket demonstration at Bondi Icebergs, the video will be introduced across Qantas’ domestic and international fleet from today, as well as featuring…

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SWISS Launch New Lounges And Show Off New 777

SWISS is the latest airline to take delivery of a brand new 777-300ER and yesterday they showed off the new aircraft to members of the media. Our reporter Sven Hennig was there to take a look at what we think is the latest ‘designer’ aircraft interior by London based Priestmangoode. In total, Swiss International Air Lines will…

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Alaska Launch Refreshed New Brand – And We Like It

Alaska Airlines revealed a brand new look to an airline brand that has remained virtually unchanged for 25 years. The new refreshed look comes a couple of years after the airline refreshed it’s iconic wordmark to make it more legible, removing the strikethrough that the letter K created. The new brand was launched in a maintenance…

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