If you’ve travelled or are about to travel on Qatar Airways this month, you might find yourself handed a pink amenity kit. These special limited edition kits are now being offered to Qatar Airways’ First and Business Class passengers to mark the airline’s continuing support for Breast Cancer Awareness Month.
Continuing on Qatar Airways existing relationship with luggage brand Bric’s, Qatar Airways carefully chose a new shade of pink called ‘Rose Pompadour’, a shade created in France in 1757 at the famous Sèvres porcelain facility. Inside the kits will be a specially created card urging customers to Think Pink! and encouraging them to support the fight against breast cancer.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “Qatar Airways is a very strong supporter of Breast Cancer Awareness Month and all the incredibly hard work that goes into research and development to help beat breast cancer. We hope these very special and limited edition pink BRIC’S luxury amenity kits for our male and female passengers flying long-haul in First Class and Business Class will help demonstrate our ongoing commitment to raising awareness of breast cancer, and show our support for those affected by it.”
Qatar Airways, like many other carriers (including Delta, American and United) has long supported Breast Cancer Awareness month with the airline’s staff playing their part to help beat the disease. As well as being encouraged to wear pink during Breast Cancer Awareness Month, many Qatar Airways employees will be taking part in a number of initiatives to alert staff to the dangers of the disease and generate funds towards fighting breast cancer. These include various workshops and awareness-raising lectures designed to raise awareness of the importance of self-assessment and early diagnosis.