Etihad, arguably one of the world’s finest airlines are following the current trend of creating inspirational campaigns to generate excitement about travelling and impart a sense of warmth when discovering the rest of the world. Their subtle take on brand association fits with BA‘s, Virgin’s or even Emirates latest campaigns, which are less about hard…
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Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the Olympics has produced some great adverts, and has been very clever in its marketing strategy in 2012.…
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Streuth! It’s hard not to report about the Virgin group of airlines right now, as they just keep on doing things right. We, here at TheDesignAir love this brand new commercial from Virgin Australia. Turn up your speakers, sit back and enjoy! Slick, clean, and super retro, they are really trying to hark back to the…
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Whilst most folk feel they need an eye test after a long flight watching movies on a blurry back seat IFE TV screen, FlyDubai have launched their fibre optic solution to the eye-rubbing in-flight entertainment scenario. Their new ‘enhanced’ touchscreen IFE uses fibre optic technology, first seen in November last year, providing a faster system…
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