Well, here it is! Bingo Airways’ new livery for their new A320 fleet. Bingo Airways is the new Polish Charter airline, who is flying exclusively to European sunshine destinations in Greece, Spain and slightly further afield. This bright Red and white livery is what can only be described as a Comic Sans / Willy Wonka plane crash. Sorry to say, everything about this look looks incomplete.
A terrible font choice that looks like it was found in the default font collection on a 1980′s Apple mac mixed with a few non-connected design ideas thrown together. A smiley face, a red nose and what look like Campino boiled sweets for engine nacelles.
Whilst the idea is to create something fun, a sensibility most charter carriers try to emulate due to the nature of their travellers, it feels unconsidered and finished in a hurry. This is the antithesis of what airlines are now trying to do with their airlines, creating an emotional attachment to their brand, whether it be fun, slick, sexy, cool, cheap or luxury. Sadly, I can’t help but look at this plane and feel slightly depressed. Surely smiley faces shouldn’t do that. What I find so remarkable is that a livery such as this is at home in Europe, now the continent brimming full of contemporary and slick designs.
I understand it’s a wet lease and whilst these planes wouldn’t necessarily be decked head to toe in graphic appeal, even using a small surface area, it’s easy to make a great impact. What’s more, their website is a little challenging, offering no brand synergy, yet more jarring font choices and graphics that really aren’t contemporary. Clouds, smiley faces and cute graphics are great, bmibaby‘s site and planes do this brilliantly. Bingo clearly doesn’t put any emphasis on the design of its site or branding, hopefully meaning they’ve pumped all their money into their service offering. What do you think?