Southwest’s Refreshed Brand Image Signals More Than You Think


  1. Jazz J. Salcedo

    Personally I think they could have used colors from old and new liveries. But love it or hate I guess that is what is going to be around now. Yet also they could not use the heart on the tail because that has already been taken so to speak by Thomas Cook/Condor.

  2. Sam

    I think this is a great move. Their current design was an eye-sore. The old-fashioned heart design behind the check-in desk was an eye-sore, but it’s so good to see that it’s changing!

  3. I actually like it…and I like the heart logo and how its applied to the plane and to the overall graphic logo in advertising. Tasteful yet not over the top. I love that they did not do a eurowhite scheme like Frontier.

  4. Pingback: What’s Yellow And Black And Flies Very Fast? | DesignAir

  5. Kenneth Barton

    Airlines just seem to love billboard titles – punctuated by a line of windows. Go figure.

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