From the embers of Norwegian’s long-haul ambitions comes a new LCC determined to pick up where the now much smaller airline left off. Today saw the grand reveal of the carrier’s new brand image and livery, which will be sure to get investors excited prior to the anticipated Spring 2022 launch. “We strongly believe that…
Read More
Laudamotion, which will most likely be known by the public as Lauda from now on, launched a brand new livery at a press conference which also announced the airline was going to double its fleet next year from 9 to 18 aircraft. The airline, which was borne out of Niki, the unfortunate casualty in the…
Read More
Last week, Hanoi-based FLC Group launched the brand design of upstart carrier Bamboo Airways. Aviation design studio LIFT Strategic Design won a global competition to develop the airline’s brand, including logo, livery and cabin interior. Daniel Baron, LIFT’s CEO, said: “we are thrilled to be working with FLC Group and Bamboo Airways on this unique…
Read More
The Streets of Hong Kong have just got a little bit snappier today. Hong Kong-based HK Express launched its new uniform for cabin crew designed by LIFT Strategic Design, which also created the airline’s brand and cabin interior. In a shift from the normal buzz of employing a fashion designer to create the uniforms for…
Read More
Spanish Low-Cost Metro carrier Vueling has brought bright new threads to the skies this summer, 11 years after it first launched. Vueling’s ‘innovative spirit and constant evolution’ are reflected in the new uniforms to be worn by the more than 2,000 cabin attendants employed by the airline. The idea behind the redesign project, which took…
Read More
As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun. “We have always prioritized building an extensive…
Read More
Yesterday Eurowings, which is Lufthansa’s newest LCC brand, revealed its first aircraft painted in its new livery. The new-look carrier will start by mirroring the product on offer by sister-airline germanwings. Firstly, a few facts, Eurowings isn’t a new brand. It had been operating since 1994 as a regional carrier for parent company Lufthansa. The new brand is…
Read More
There has been talk of flights between Hawaii and Europe for years, and the latest news of Norwegian Airlines and Oslo airport being in discussions with Honolulu is nothing surprising, as it is a market that is terribly underserved. We know all too well as we make the trip every 10 months or so. But…
Read More
The new Spirit planes. Spirit are the latest low cost carrier to revisit their branding, just a few days after both frontier and southwest, following a trend that TheDesignAir predicted last week. The new design fits with the new website and brand positioning that has been rolled out, offering a simple bold message, with a…
Read More
Talk to any designer after a few drinks, and the usual story will come up, that “design is cyclical and everything that we see now has been seen before”. Bear with us a bit, but Southwest’s refreshed logo and livery speaks volumes to this concept. Southwest Airlines today, officially (compared to the leaked images on social…
Read More
Thanks to our friends at Australian Business Traveller, we can share the latest news from Asia LCC Scoot. Singapore Airlines’ low-cost offshoot will take delivery of its first Boeing 787-9 in November this year and shift to an all-Boeing 787 fleet by the middle of 2015 as the airline seeks to parlay the Dreamliner’s increased fuel…
Read More
Tiger Airways, now Tiger Air, has just gone through a rebranding exercise, gone the tiger, and instead a large bold logo adorns the fuselage of the aircraft. We have to say we are a little saddened by this. The tiger, whilst a little bit ‘clipart’, was a great logo, and this new logo is purely…
Read More
“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s new uniform. Following the trend of the capsule wardrobe that most North American Carriers seem…
Read More
A few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics. Whilst a shiny plane always looks great, we still can’t help but feel this brand…
Read More
Now that Batik Air, Lion Air’s latest ‘Premium’ venture, has been flying for a few weeks, we thought it best to take some time to take a look at this new carrier and what you can expect. Firstly, Let’s talk interiors. The whole premise of the airline is to fly passengers around the Asia region…
Read More
Well, It’s official, and whilst we are awaiting images of the actual product itself, the end of the month will bring the launch of Virgin Atlantic‘s newly nicknamed ‘Little Red’ domestic services. The 26 daily flights, whilst a smaller proposition compared to BA‘s offerings (if you include London City Airport flights) will offer an array…
Read More
Air France Group this week announced the new brand for their regional operations, currently being operated by Brit Air, Regional and Airlinair. Hop! A young, vibrant looking brand will act as one of Air France’s new 3 airline concept, also featuring Air France and Transavia. Hop! is forming the regional part of the network, focussing heavily on…
Read More
You might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and Montreal) mid 2013. Whilst this name might have taken most aviation buffs as a surprise,…
Read More
Virgin America have just announced the launch of ‘The Loft’, their LAX Lounge which has finally been opened in LAX’s Terminal 3. The Loft will be a pleasant change from the slightly drab terminal waiting area security side, and offers a contemporary eco-friendly, if not a little sparse environment to relax before boarding your flight.…
Read More
FastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with a modern african triangular pattern and giant grey parrot head that appears on the tail…
Read More
As promised, here at DesignAir we evaluated airlines around the world to compile our definitive Top 10 list of Cool Airline Brands. Let us know if you agree, whether you think we’ve missed one, or what your top 10 would be at the bottom of the page! 10. Southwest Southwest Airlines could be seen as a…
Read More
Southwest Airlines has always been seen as a fun-loving airline, with many people loving their light-hearted and easy going nature. Individual safety messages and character is encouraged to create a warm environment to put their passengers at ease. However, their latest incarnation of the female outfit, couldn’t be anything further from fun if it tried.…
Read More
There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…
Read More
No real surprises that Virgin America sweeped the board, hosted in their home state, at the Passenger Choice Awards 2012 yesterday in Long Beach California (September 17th), pulling in a whopping 4 awards, encompassing Overall Passenger Experience (Up to 50 IFE equipped in fleet), Best in Region (Americas), Best User Interface and Best Cabin Ambiance.…
Read More
It seems the long-gone era of glamorous travel is fast diminishing, due to technological advances in the industry. Passengers are losing their connection to the airlines that they fly with, airlines are losing the communication points they used to have. ‘Tea? Coffee?” might be the only two words that a passenger could hear from their…
Read More
Today, 09 September 2012, marks the news of one of the industry’s most influential CEOs stepping down from his position as CEO of Virgin Atlantic. Steve Ridgeway started his career with Virgin Atlantic in 1989 when he was appointed Managing Director of the industry’s first automated frequent flyer programme, Virgin Freeway. In 1994, he was…
Read More
Raising the question ‘Will we ever learn?’ Hong Kong Airlines seems to have dropped it’s premium flights between Hong Kong and London Gatwick, only months after starting them. Add this to the recent news that the all-business class Singapore Airlines flights between Singapore and JFK now offer economy seating in them to bolster yields as…
Read More
So if you haven’t heard about the fairly radical new uniform for Virgin America, being launched across their fleet 8th August this year, here’s a cool behind the scenes look at their new uniform, designed by San Fran neighbours Banana Republic. It’s great to see the attention of detail that goes into the design of…
Read More
So for those of you who don’t know about new start-up FastJet, it is the new venture run by Stelios, the original easyJet guru who helped create the phenomenon of the low cost carrier. This venture is touted as the new ‘easyJet’ of Africa and whilst it most likely will have to compete with a variety of…
Read More
So. Here it is, after my first post, the much anticipated big bird. Yellow is the colour of the day with Scoot. Large swooshes of yellow flow across the 777 they are using for their low cost long haul route network. Whilst I’m trying to remain fully objective over this, I can’t help but cringe…
Read More
