You may have already spotted these new kits, but starting this month, American Airlines have upgraded the premium experience for its customers and paying tribute to the proud history of its employees around the world with all-new amenity kits for most international and transcontinental flights, featuring special, limited edition kits that honor nine airlines that laid the foundation for the new “American”. Hurray! Here at thedesignair.net we love airlines that play to their heritage and celebrate their history.
Every First Class and Business Class kit contains an improved collection of personal care products selected specifically for the modern traveler. “We have more than 100,000 employees, each with their own unique story, and these retro amenity kits are a small tribute to the heritage of their careers and their legacy carriers,” said Fernand Fernandez, American’s vice president – Global Marketing. “Customers will also identify with the historic logos and colors of the companies that now form the fabric of the modern-day American Airlines. The all-natural, boutique toiletry products come from red flower, a New York-based, eco-friendly beauty and lifestyle brand complete the experience.”
American has now added a collectors element to their premium cabin. For the next 12 months, the heritage kits serve as a reminder of American’s beginnings and the many men and women who forged together to form the world’s largest airline. Each individual carrier brought with it thousands of employees and a proud history. The collectors’ items will revive the colours and logos of the following airlines, past and present: American Airlines, PSA, AirCal, Reno Air, Allegheny, Trans World Airways (TWA), America West, US Airways and Piedmont.
They nifty grey felt cases inspired by designer bags, are perfectly sized to be re-used as a mini-tablet computer case. The legacy themes will debut in batches of three every four months. Inside the heritage amenity kits in international Business Class help yourself to a pair of socks and an eye mask styled with the colors of a specific airline, a toothbrush and toothpaste, Scope mouthwash, the covers for Bose QuietComfort Acoustic Noise Cancelling headsets provided with each seat, earplugs, a pen, tissues and hand lotion, lip balm and wipes by red flower.
The heritage amenity kits in transcontinental First Class contain the fabric lining, socks and eye mask with airline branding, a toothbrush and toothpaste, earplugs, and the trio of red flower products. However, those travelling on American Airlines’ International First Class will receive new, larger kits, containing a pair of plush socks and an eye mask, Scope mouthwash as well as covers for Bose QuietComfort Acoustic Noise Cancelling headsets, a toothbrush and toothpaste, earplugs, pen, tissues and the three red flower products in addition to red flower’s face lotion. As part of the upgrade, customers will also receive upgraded pyjamas in a colour-block pattern and non-skid, 100 percent cotton terry slippers.
Now we ask, which is your favourite? Let us know!