Last week saw the arrival of Delta’s brand new A350 featuring the airline’s brand new Delta One suites. Delta is the North American launch customer for the A350, which sets to change the image of the carrier with a new ‘Suite-based’ Business class and Delta Premium Select cabin. Even the Main Cabin will receive an enhanced look and feel.
Enterring into service this month, the new aircraft sees Delta’s ambition to “create a better experience for customers” take flight.
As part of the reveal, the airline also hinted at the fact the A350 will be headed to Europe soon, as well as its launch services to Tokyo, Beijing and Seoul.
The Delta One suites which feature sliding doors and enhanced privacy are new to the carrier, as is the premium economy “Premium Select” product, which also features enhanced menus and an entirely different seat.
We are pleased to see this aircraft and its new wave of improvements take flight. However the addition to the fleet means that there is now a huge variety in business class seats on their wide body fleet, along with a varying ‘economy premium’ product which ranges from additional legroom through to a completely new seat, meaning passengers now have to watch carefully what they are booking, at least, until these two new products become commonplace amongst the airline’s diverse network of routes.
We wouldn’t be surprised to see Delta launch the new products on either the Paris or London routes first to match the product to its partners Virgin Atlantic and Air France, to ensure a more consistent offering for passengers on these key cities.
The cabin looks quite attractive and I like the fact that Delta has introduced some touches of red, as the company’s interiors have for some years now been monotonously blue/grey. But I wonder how consumers will feel about so many different Delta One configurations. Airplane enthusiasts know the various aircraft types and what to expect onboard in regards to seating, but not all passengers live and breathe aviation. I foresee some disappointed travelers who thought they were going to fly in the privacy of a suite, but who board a 777, 767, or A330 equipped with the standard flat-beds…