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New Territory and Rockwell Collins have collaborated together to create a new regional business class seat for Aeromexico. The London based creative firm have taken Rockwell Collins existing MiQ module and added a new feeling of space and atmosphere to the short/mid-haul passenger experience. 


The new seats will be installed across Aeromexico’s new fleet of Boeing 737 MAX aircrafts, which have already started flying, bringing with them an extension of the carrier’s brand DNA. Lighting, a future-proof customisable design and added comfort are key features of the new seat, providing premium at-seat ambience and visual coherency throughout the business class cabin.


We love the LED lighting on the seats, which appear to be more akin to a BMW car interior than an aircraft seat. In comparison to the existing MiQ seats that Aeromexico already have on a variety of their aircraft, the upgraded MiQ seat is the re-balancing of the seat back zones  particularly the monitor bezel, magazine pockets and upper shroud which surrounds the IFE screen – all of which can be customised and replaced when necessary or in one with future cabin refreshes.


This plug and play approach to the seat design now means that the overall feeling and experience of the cabin can be refreshed to align with specific brand positioning requirements throughout the lifespan of the seats.


The new designs are a continuation of New Territory’s previous work for Aeromexicohelping to revamp their long-haul, Boeing 787-9 cabins through the design of seats, lighting on-board product and a new social space. 


Antonio Fernandez, SVP Product On Board commented, “Our fleet of Dreamliner interiors marked a turning point for the brand. Working with New Territory on the 737 MAX fleet has helped to strengthen that position and allowed us to continue to bring new experiences to our passengers. This collaboration has been fundamental in the development of our business class offering. The challenge was to embed Aeromexico’s brand values throughout our new fleet of short-haul aircrafts whilst ensuring a premium and seamless passenger experience and we’re delighted with the result.”


We approached the brief with a more contemporary design language, further highlighting the obvious benefits of the existing MiQ module. Through working with Rockwell Collins, our aim was to develop and add consistency to the existing mechanical package through a host of subtle but impactful additions and changes.” said Luke Miles, Co-Founder & Creative Director at New Territory.
Posted by:Jonny Clark

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