KLM has just announced a new dining concept for passengers travelling in their Euro Business Class cabin on the airline’s Embraer fleet. Starting 28 October 2018, the new, high quality meals are designed to be both more substantial and varied.

This new concept provides larger meals with an emphasis on sustainable and seasonal elements. Until noon, customers will receive a box containing a breakfast with fresh fruit and cold cuts consisting of cheese and meat with a hot roll. During the rest of the day, the Marcel Wanders Box will contain a salad and side dishes including the likes of a slice of apple pie.


This isn’t just about packaging, sustainability is at the heart of the offering. The meat and eggs will carry “Beter Leven” certification and all products containing fish will bear the MSC stamp of approval. The cardboard used for the boxes will also be sustainable and recyclable.

On KLM Cityhopper’s six longest flights (Cagliari, Helsinki, Ibiza, Porto, Split and Valencia), Business Class passengers will be able to determine the time when they would like to eat. In addition to the meal box, customers will also be able to enjoy a second service: a Dutch croquette snack or a spinach-and-feta pastry.


As well as helping on the flights by reducing the amount of space the meals take up in the trolleys – with space on Embraers being a key consideration, the luxury box now also fits onto the tray table of the Embraer even better too. We also love the addition of the Dutch clog salt and pepper shakers.

Posted by:Jonny Clark

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