Turkish Airlines has taken their position as a leading European carrier one step further this week with two small luxury additions, but showcase the airline’s never ending improvement to the hard and soft products available onboard. Turkish has just announced two new amenity kits for its long-haul routes, one in Business and amazingly, a fully-fledged kit for passengers in economy.
It is the first time that Versace will be available onboard as an amenity brand, and the bags certainly have the Versace look and feel that is synonymous with the brand. These elegant and timeless designs are also filled with the usual goodies and Versace branded products.
Each kit, for men and women passengers are filled with products designed for each sex, reflecting their needs. The women’s bags – which come in two different designs and four colours feature luxury eye shades, socks, earplugs, hairband, dental kit and tucked in a pocket of the bag, a Versace Eros pour Femme moisturiser, lip balm and mist spray.
The men’s Business Class bag – again in two different designs but in navy and black –features the same goodies, minus the hair band, and the Versace range features the classic Eros for men.
But it’s not the Business Class kits that have raised our eyebrows, no matter how nice. Turkish Airlines has also taken economy class one step further (something Delta have also paid attention to recently) by forging a collaboration with Mandarina Duck who specialise in travel products.
Virtually unheard on in the back of the plane, these fully fledged kits are available to the national flag carrier’s long-range Economy Class passengers. These innovative Mandarina Duck kits, in 5 contemporary colours contain sleep mask, socks, slipper, earplug, lip balm, toothbrush and toothpaste.
The kits also feature Atelier Rebull lip balm, which has a deep rooted past dating back to 1895 and combines the most natural materials in its new travel kits.It is the same brand that is currently in their Economy Class lavatories. These luxury kits are certainly going to stand out with passengers and being a huge product upgrade against their competitors.
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