WestJet might not be the first brand that comes to mind when announcing a new Flagship lounge considering its half-dozen fleet of long-haul aircraft. But the airline is certainly looking to craft a niche for itself as the airline of choice for Canadian travellers. Dubbed ‘Elevation’, WestJet’s new lounge in Calgary spans more than 9,300 square feet featuring both panoramic views and Canadian-inspired details. The flagship space was designed in collaboration with global architecture and design firm Gensler to carefully consider the needs and safety of guests and frequent travellers.

“We’re excited to join WestJet to bring their in-air experience to the Elevation Lounge,” said David Loyola, Design Principal, Gensler. “Inspired by the local landscape, the design, colour palette and materials create a contemporary mountain-inspired retreat where guests can replenish, refresh and refocus for their next journey.”

“The opening of the WestJet Elevation Lounge is a pivotal moment for our business and demonstrates our commitment to delivering world-class experiences both on the ground and in the air,” said Arved von zur Muehlen, WestJet Chief Commercial Officer. “It was only fitting to open this flagship space within our home hub in Calgary. The lounge will provide our top-tier WestJet Rewards members and business cabin travellers with a safe and comfortable place to rest, rejuvenate and work when visiting YYC.”

Opening to the public on on Monday, the lounge caters to WestJet passengers and is conveniently located at Calgary’s Concourse B of the Domestic Terminal and is accessible to guests departing from Concourses A, B and C, as well as Concourse D of the International Terminal (when accessed from security checkpoint B or C).

Guests with the right Rewards level or Business Class passengers departing or connecting on domestic or international flights can look forward to an elevated experience inside the lounge including seasonal menu, signature cocktails and plenty more.

There’s also a premium selection of wine; and beer options from Calgary’s own breweries, including WestJet’s Elevation beer on tap by The Dandy Brewing Company, and an XPA by Annex Ale Project. All served from a vibrant and social bar in the heart of the lounge. 

The space is also specially designed for long-haul passengers including refreshing spaces including reservable and private shower facilities and rest zones. WestJet Priority Service Agents to assist with travel plans, share expertise on local information and provide the caring service WestJetters are known for. 

Exclusive artwork by Calgary-based artist Mandy Stobo featuring an immersive augmented reality experience which will please the kids just as much as the parents. The creativity doesn’t stop there however, as playful interpretations of WestJet’s home province weaved throughout the space including a statement graphic of Canmore’s Three Sisters mountain peaks above the bar. 

As the carrier with the most flights from Calgary and the only Canadian carrier flying internationally currently from YYC, the opening of Elevation Lounge demonstrates WestJet’s ongoing commitment to growing its presence and premium guest experience in Calgary. The lounge’s completion is marked by two years of thoughtful research, planning and construction within the YYC Calgary International Airport.

The Big Picture

Posted by:Jonny Clark

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