Geven is working with UK design agency PriestmanGoode on a new family of next-generation aircraft seats. This isn’t the first time the two companies have crossed paths. In fact, Geven’s Comoda AQ seats (the same product found in recently delivered Uganda Airlines’ A330 premium economy) were the same hard product in Priestmangoode’s South African Airlines short-haul cabin interiors project back in 2014 – for example.

This new collaboration however includes a complete overhaul of Geven’s catalogue products and aims to provide the manufacturer with a distinct design language driven by key attributes: functional, timeless, clean and sculptural. The new seats will provide Geven with a versatile offer that will enhance the passenger experience, is easily configurable for different aircraft platforms and allows for airline customisation.

Geven’s Comoda AQ seat customised by Priestmangoode for South African Airways

“We have invested in Research & Development. We have identified the next-generation aircraft seats”, says Alberto Veneruso, Managing Director at Geven. “PriestmanGoode has precisely and skillfully designed Geven’s response to forward thinking customer needs. Our new family line products, which embody the partnership between Geven and PriestmanGoode will certainly stand out as a made in Italy concept with innovative features.

“PriestmanGoode was the right choice, says Pasquale Rapullini R&D Manager at Geven. Their remarkable proactivity, collaborative approach and full availability represent the successful key factors of our partnership. Although travel restrictions related to the actual pandemic scenario  brought this first ambitious collaboration project on a totally virtual management level, the results are absolutely remarkable.”

A sneak peek at the new range of designs.

Daniel MacInnes, Design Director at PriestmanGoode says “We’re delighted to be working with Geven on this project. It’s very much a collaborative partnership, with our team of designers working closely with Geven’s engineers to develop this next generation of seats. The designs we’re working on build upon the brand’s strong history, as well as Italy’s outstanding heritage of exquisite craftsmanship and timeless design.”

The new economy, premium economy and business class seats will be unveiled to coincide with the Aircraft Interiors Expo in Hamburg on the 31st August. We’ll be one of the first to bring you the story when it launches.

Posted by:Jonny Clark

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