Alitalia Surprise By Launching New Uniform, Replacing Ettore Bilotta’s Recent Threads

It seems like no one has told Alitalia that the airline is struggling financially, as they launch a new collection of uniforms by Alberta Ferretti, replacing the gorgeous, yet apparently uncomfortable outfits launched in 2016 by Ettore Bilotta. We are thrilled that the airline has boldly continued to invest in the product during a fairly…

Read More

Alitalia Continues To Develop Design And Launches New Casa Alitalia Lounge in Rome

While Air Italy has started its long-haul routes to Miami and New York, Alitalia is working hard to keep its top flyers loyal to the airline at a time when it needs the most support. Today, Alitalia inaugurated the new Casa Alitalia lounge at Rome Fiumicino’s Pier E, the new boarding area for most of Alitalia’s medium…

Read More

Casa Alitalia Signal New Lounge Direction For Airline

Constantly improving carrier Alitalia announced this week the launch of their new flasgship airport lounges across their network. Starting with ‘Casa Alitalia’ in both Rome and Venice, these two new lounges offer increased comfort with a bold new aesthetic that reflects its namesake. It’s great to see yet another carrier embracing differences and challenging the…

Read More

Alitalia’s New Uniforms Are Flagship Of New Brand Image

We are in love. It’s official. Alitalia’s new uniforms which were revealed yesterday in Rome epitomise the JetSet era nostalgia that airlines around the world are trying to recapture, but done with an iconic Italian twist that screams style and glamour. Designed by Ettore Bilotta, a Milan based haute couturier, the striking new look has been designed…

Read More

Alitalia Reveal New Medium Haul Aircraft Interiors

On December 5th, Alitalia welcomed its first new medium haul interior to match the new styling found in the airline’s long haul cabins. This starts  the major cabin refurbishment of Alitalia’s short and medium fleet of 96 aircraft has begun with the project earmarked for completion by April next year. On average four aircraft are going to…

Read More

Alitalia Wins Best Cuisine At Global Traveler Awards

For the sixth consecutive year, Alitalia has scooped best inflight cuisines in the skies according to the Global Traveler Awards 2015. We aren’t surprised by this announcement, as we were blown away by the cuisine found on a recent trip report which excelled on every level. Since their partnership with Etihad, the service offering has been improved…

Read More

Alitalia Reveal Another Improvement To Their Passenger Experience

Alitalia today announced their latest wave of improvements to the passenger experience. Guests on all Alitalia flights can now use their phone to  check emails or send text messages immediately after their flight has landed, while the aircraft is taxiing to the terminal. A new “Gate to Gate” procedure to allow the use of personal electronic devices has…

Read More

Alitalia Offer Further Improvements And New Routes

Alitalia today announced further improvements to their new international product, as well as improvements to their short-haul products and a variety of other touch points. As part of their turn around plan to turn to profit in 2017, the carrier also announced two new long haul destinations for 2016, including Santiago, Chile and Mexico City.…

Read More

Trip Report: Alitalia 777-200 ‘Magnifica’ Business Class September 2015

Flight: AZ674 Aircraft Type: B777-200ER Class: ‘Magnifica’ Business Class (older generation) Route: FCO-GRU Flight time: 11:12 Seat: 3A Date: September 2015 http://www.alitalia.com Best for: European one-stop travellers who are happy to connect in Europe for more affordable fares. The crowd: Even though this is a very established route, the passengers seemed almost entirely Italian. Business or pleasure: The carrier suits business travellers, and with their imminent introduction of Wi-Fi,…

Read More

Alitalia Deliver Not Only A New Brand But A New Brand Promise

Sorry? What was that? Yes we wouldn’t blame you for looking twice at the image above. Alitalia really has launched a new livery, and whilst the awaiting press may have been a little disappointed to not see something perhaps as young, bold and dynamic as Etihad’s recent (award-winning) livery, we are delighted with the result.…

Read More

Thedesignair In Print This Month

So Thedesignair has been a little quiet recently, apologies, but safe to say we are back up and running at full steam as before. Here’s a small recap over what’s happened in the last 7 days away from the blog. From reporting on EX-YU Aviation news regarding some Ex-Yugoslavian airline brands, through to writing for UK’s…

Read More