My My. Austrian Re-brands

The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand image. However, in a bid to make a more ‘digital-appropriate’ brand, the airline has removed…

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Ladies In Red. Austrian Launch Latest Threads

Austrian Airlines have been busy reinventing themselves recently, with new liveries, business class seats, and now a new uniform, which will be worn by about 3,500 Austrian Airlines employees. Move over Avianca and Virgin, there are new ‘ladies in red’ in town, with the latest threads  highlighting the airline’s signature colour (as seen in the image above, ignoring the awkward hand…

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New Amenity Kits From Lufthansa And Austrian

Recently there have been a few new amenity kits surfacing around the world, with Qantas and JAL recently releasing their kits. We take a look at two of the latest. Long gone are the cheap plastic looking bags. Airlines have invested heavily into beautiful keepsakes that will last for years. By partnering with some of the…

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