“…and the killer is… [blank screen]” annoying when that happens isn’t it? Not any more! Virgin Atlantic today announced they have now switched on their inflight entertainment from gate to gate, meaning that a passenger can watch an estimated extra two hours per flight. Whilst other carriers around the world have already got this system…
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Today, British Airways broadcast on its social networking sites, “A Big British Flashmob” to promote their new Moscow route. BA partnered with VisitBritain to promote the new flights, flown on their 747. This is cleverly timed, due to competition from low cost carrier easyJet, who have also won the rights to the route. The video,…
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British Airways today announced that booking has commenced for flights to Hong Kong and Los Angeles onboard their new flagship, the Airbus A380. Los Angeles will be available to book for flights commencing October 15th, and Hong Kong will commence operations on November 15th, both this year. The routes were widely expected, and fit the…
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This week, British Airways have joined KLM in charging for hold luggage, following suit of the low cost revolution running through the rest of Europe, and have now created fares that exclude hold baggage (on certain routes), making fares cheaper and more competitive against the major low cost carriers. Sadly now, the defined lines in…
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BA was proudly holding onto ‘positive’ advert of the year for the UK with it’s ‘Born to Fly’ campaign at the beginning of the year but Virgin Atlantic have just released an epic advert that really does go above and beyond the expectations of their customers. Enjoy the video below. Let us know what you…
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Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the Olympics has produced some great adverts, and has been very clever in its marketing strategy in 2012.…
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Virgin Atlantic managed to top the polls in the CoolBrands List. The CoolBrands List has been running for 11 years and has featured the sexy red airline rather a lot. Sir Richard Branson’s airline was one of only two airlines to place, along with British Airways, However Virgin Atlantic placed 8th coolest brand in the…
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British Airways have been busy with their paint recently. After the rather questionable ‘Dove‘ that British Airways touted as their London 2012 celebratory livery, they’ve gone and created a whole new one – strangely to much less fanfare! This livery is due to the fact this very Airbus A319 will be bringing the Olympic torch…
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