Opinion: Could Etihad become the Queen of Boutique Carriers post-pandemic?

We’ve been drowning in a sea of short-term hygiene messages across the last year as airlines have rapidly ‘masked up’ in order to win over what little passenger volume there has been. Today’s passengers have been assaulted by marketing imagery of planes being scrubbed within an inch of their life, crew in body suits and…

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Battle Of The Emerging ‘Boutique Airlines’

It’s a phrase that some airlines build their business model and service proposition on, but the ‘Boutique’ airline is a seemingly new airline type that will no doubt turn our heads a little more often than legacy carriers, but why is that? While La Compagnie has already built the strap-line ‘Boutique Airline’ into their marketing,…

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La Compagnie To Introduce New Fleet With Fully-Flat Beds

La Compagnie may only be three years old, but it’s taken a huge step forward in securing its future. The airline just announced an order for two A321neos which will join the fleet in 2019. The two Airbus aircraft will feature fully-flat seats, an upgrade on the current seats found on the fleet. Offering an…

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Fiji Airways’ Lounge Swap At LAX Bolsters Its Boutique Luxury Offering

Fiji Airways, like Hawaiian Airlines, is one of the true designer Pacific airlines and the perfect one-stop carrier to connect Australasia to the west coast of the US (or perhaps just for a luxury holiday in Fiji). We’ve been great champions of the brand since its brand refresh a few years ago, however, as we…

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Hawaiian New Lie-Flat Seat Cabins Rolled Out

Who doesn’t love a starry night… Hawaiian Airlines today welcomed home its first Airbus A330 aircraft featuring fully lie-flat seating in a spacious Premium Cabin that surrounds guests with modern, luxurious island-inspired designs and even a twinkling constellation paying homage to the history of Polynesian navigation. As we announced last year, Hawaiian Airlines has introduced a…

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The Rise Of The New All-Business Class Carrier

We all know the story of the ill-fated Eos, MaxJet and SilverJet, who sadly all ceased operations during the credit crunch a few years ago. The only surviver, L’Avion, was snapped up by British Airways, who turned the carrier around, rebranding it British Airways “OpenSkies”. The carrier since, has continued operations, flying between Paris (Orly) and…

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