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All articles filed in creativity

BRANDING REPORTFebruary 10, 2021February 21, 2021

Why so blue? The dominance of the colour in the industry

Aviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?

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BRANDING CABIN REPORTFebruary 4, 2021February 11, 2021

Exclusive: Minty Fresh, Acumen’s approach to JetBlue’s latest Business Class cabin

Acumen, the London based design studio, has been working with JetBlue for several years, reimagining the passenger experience. Back in 2016 they commenced work on the new A321neo cabin, but they have also worked on the new A321LR project which graced the news this week, thanks to its innovative business class cabin featuring the new…

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AIRSIDEJanuary 11, 2021January 26, 2021

Ho Chi Minh’s newest super-hub airport Long Thanh, in Vietnam starts construction

Situated approximately 40kms from Ho Chi Minh City Centre, the latest super-hub airport in Asia last week commenced construction, with an estimated first phase completion in 2025. The Long Thanh International Airport is one of the most interesting new airport developments globally right now, and reflects the relatively huge upswing in air travel to and…

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BRANDING SUPPORTOctober 15, 2019October 15, 2019

Singapore Airlines gets creative with new amenities for children (and children at heart)

Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple approach to entertaining kids on their flights with the adoption of a new Origami amenity…

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REPORTApril 14, 2015April 14, 2015

TheDesignAir Exclusive Interview With Cathay’s Toby Smith

We’re sat in the busy ‘Bridge’ lounge in Hong Kong airport, surrounded by the hustle & bustle of the café area and the sound of Illy espressos being perfectly ground and poured by barista staff. The Bridge is one of six lounges in Hong Kong International Airport, and is one of the latest in the…

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