Airline branding has shifted towards digital optimization, sacrificing uniqueness for simplicity. Many airlines now appear interchangeable, losing emotional resonance. Brands like Emirates illustrate the importance of physical experiences in building identity. Future airline brands must prioritize human connections and distinctive storytelling, using digital tools to enhance, not define, their essence.
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British Airways have never been shy of embracing new technology. They were the first airline to create a digital app back in 2008. That year, some 118,000 added it to their device and in 2015, it has topped the five million mark. During the last seven years the airline has updated their app with new functionality 32 times,…
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Royal Brunei today introduced their new look website, which appears to be more than just a skin-deep change. The update in look and feel is timed to coincide with their adoption of the new Amadeus e-Retail platform, allowing customers now get stuck-in to their itineraries on a variety of levels and a variety of devices.…
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