Emirates is enhancing its First Class sleep experience, creating a curated ritual that integrates luxury elements like scent, textile, and service. New sustainable loungewear, upgraded bedding, and sensory turndown service emphasize rest as a journey. The cohesive approach aligns with contemporary hospitality, prioritizing well-being and sensory comfort in luxury travel.
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Cathay Pacific’s newly reopened lounge at Beijing Capital International Airport exemplifies the airline’s signature residential aesthetic. Designed by Studioilse, it features intimate spaces, a Noodle Bar offering regional dishes, and a tranquil Teahouse. With thoughtful details and a strong cultural connection, the lounge enhances the travel experience while reinforcing the brand’s identity.
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Saudia Airlines, often overlooked, is evolving amid regional competition. With a focus on modernity and traditional hospitality, its First Class experience stands out for service excellence, including onboard chefs and trained butlers. While the hard product awaits updates, the airline positions itself as a serious contender against major Middle Eastern carriers.
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United Airlines has unveiled its new Polaris business class cabins on the Boeing 787-9 Dreamliners, designed by PriestmanGoode. The upgrade features luxurious “Polaris Studio” suites and enhanced seating options, offering increased space, privacy, and premium amenities. This evolution emphasizes United’s commitment to competing at the top within the U.S. aviation market.
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Cathay Pacific has renovated The Bridge lounge at Hong Kong International Airport, introducing new features while retaining familiar elements. The redesign emphasizes a human-centric approach, enhancing comfort and atmosphere. The lounge includes a revamped Noodle Bar, The Nook for regional dishes, and a Food Hall with diverse menu options, all aimed at enriching passenger experiences.
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Saudia launched its new lounge at London Heathrow’s Terminal 4 on April 27, catering to its guests and SkyTeam partners. It combines modern luxury with Saudi hospitality, featuring premium mocktails, an international buffet, and bespoke Tea Ceremony bar
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Etihad Airlines, under Chief Commercial Officer Arik De, embraces its underdog status while focusing on innovation in premium travel. Launching the world’s first International First Class Suite on a narrowbody A321LR, the airline aims to refine its offerings. With significant investments, Etihad is poised to redefine luxury in air travel, enhancing passenger experience across various classes.
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Riyadh Air has unveiled its opulent new cabin interiors, featured in the flagship 787 aircraft. Combining traditional Saudi elements with modern design, the airline’s offerings include Business Elite seats with unique features, advanced technology, and an immersive audio experience. This launch sets a new global benchmark for luxury in air travel.
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Saudia has launched a new premium amenity kit collection in collaboration with ELIE SAAB, available exclusively in First and Business Class. The kits feature distinct designs for men and women, including luxurious bags and skincare products. This partnership aims to enhance the inflight experience, showcasing elegance and sophistication to travelers.
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As part of its ongoing fleet modernisation, China Southern Airlines is introducing new A350-900 and A321NX aircraft – two dual flagship models designed to elevate the passenger experience to unprecedented levels. These new aircraft will also herald a new interiors palette that will change the overall look, feel and brand image for the Chinese carrier. The airline has…
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Thompson Aero Seating, based in Northern Ireland, specializes in premium aircraft seating, notably the Vantage seat series, known for its innovative designs and customization options. With a focus on collaboration between design and engineering teams, the company effectively anticipates market needs, leading to successful products like the new VantageNOVA, enhancing their competitive edge.
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Avianca has finally brought a much needed new lounge to Miami’s J concourse, giving more options to Star Alliance premium passengers flying from this popular US gateway. Partnering with TAP Air Portugal, this is Avianca’s 11th lounge globally, and with more than a dozen flights a day, Miami is a key international destination for the…
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Air France has launched a revamped First Class ‘La Première’ experience, enhancing its premium offerings with larger suites and upgraded seats on its Boeing 777 fleet. The new design features five windows per suite, private amenities, and advanced technology, aiming to compete with top airlines. Despite minor flaws in screen placement, the launch overall appears promising.
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Thompson Aero Seating is set to unveil the Vantage NOVA First at AIX 2025, focusing on an enhanced business-class experience. Its innovative ‘Star Configuration’ allows four passengers to socialise comfortably, complemented by custom-designed buddy seats and versatile varied-use options.
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Etihad Airways is one of the few airlines that allows pre-clearance into the US, meaning that passengers arrive in the US without having to face lengthy queues at immigration. However, this has always meant that prior to departure from Abu Dhabi, passengers have had to face a smaller queue to pass immigration within the airport.…
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British Airways is revamping its A380 First Class with a new seat that blends modern design and heritage, inspired by Concorde. Set for a mid-2026 rollout, features include a spacious, flat bed, enhanced privacy, and advanced technology. This upgrade aims to improve passenger experience, while also addressing existing service shortcomings.
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Delta is redefining the luxury airport lounge experience with the grand opening of its Delta One Lounge at LAX, supplementing the already impressive Sky Club situated just next door in Terminal 3. Designed to be a cut above the Sky Club, this exclusive space is designed to serve nearly 200 guests and offers a fully…
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Lufthansa has introduced its latest premium lounge at Newark Liberty International Airport’s Terminal B, which will be welcome to the many Star Alliance passengers departing from the airport including Lufthansa, LOT and TAP Portugal. Covering 600 square metres, the new lounge brings a new contemporary elegance, balancing functionality with a sleek aesthetic that feels fresh…
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The never ending game of cat and mouse between the US3 carriers is playing dividends for the inflight and ground customer experience in the USA. A region that was once a decade behind the rest of the world when it came to cabin interiors, has fast become a hot-bed of creativity and world-standard hard products.…
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It seems Etihad Airways has finally completed its upgrade to the passenger experience by enriching the offering with a stunning new collection of amenity kits and loungewear created in partnership with renowned Italian design house, Giorgio Armani, the sister brand to Armani/Casa that already features in the airlines bedding and tableware. The new amenity kit…
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Where Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding…
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Etihad Airways has just given a sneak peek of its new flagship premium lounges at Abu Dhabi International Airport’s much awaited “Terminal A”. Etihad inaugurated the new terminal on October 31st with a special one off flight before introducing a full transition to the Terminal which should be complete by the 14th November. Etihad’s impressive new…
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JAL has set the scene for its new flagship product which will start flying on the prestigious service between Tokyo and New York later this year. It’s been almost 20 years since the carrier last launched a flagship international product, and the new cabins reflect the recent regional cabins that have already started flying over…
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We’re currently in an era of rebounded passenger volumes, overwhelming profit margins, and seemingly sustained growth in virtually all aspects of the aviation industry. While much of that profit has been realised by heavily streamlined operations post-COVID, it’s also been due to pared back passenger experiences over the past 12 months, with many airlines only…
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It’s mind-boggling to think that Qantas has been flying its A380s for almost two decades. These behemoth gentle giants almost saw an untimely end because of the turn of the 2020’s but thankfully airlines are bringing these flagship aircraft back on key routes across the globe. Qantas is one such carrier that is not only…
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Unless you’ve been living under a rock, you might not know that New York’s ‘hometown airline’ JetBlue has been operating across the Atlantic for almost two years, offering a value proposition to the full-service concept on the highly competitive route between JFK and London. Although it’s taken us a few months to sort a trip,…
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On the coattails of the latest interior refresh for the European carrier, SWISS has just reopened its Non-Schengen Lounge in Zurich Airport’s Terminal D. Extending over 650 square metres, the fully refurbished lounge offers travellers a comfortable retreat with appealing views of the airport’s apron activity and the Alps beyond. The additional lounge will be…
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After the announcement of Vistara and Air India’s merging, it seems the carrier has already started to step up its passenger experience offering. Partnering with the international travel and lifestyle brand TUMI, Air India seems to be putting the right foot forward in upgrading what has been a very tired, and unloved product for some…
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It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was…
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Lufthansa peeled back the curtain today on its new Allegris product, with a wide range of products now on offer across its future wide-bodied fleet. We’ve already covered most of this story here including the myriad of Business Class seating options that Allegris will be offering. However, perhaps the scene stealer today is Lufthansa’s First…
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