Posts Tagged: rebrand

Eastern Airlines hits a home run with fantastic Braniff-esque brand image

[Updated] Last week we mentioned in a story that we hoped that in 2020 airlines would start to break the mould and start thinking differently about liveries and brand image and it seems that resurrected Eastern Airlines has done exactly

Eastern Airlines hits a home run with fantastic Braniff-esque brand image

[Updated] Last week we mentioned in a story that we hoped that in 2020 airlines would start to break the mould and start thinking differently about liveries and brand image and it seems that resurrected Eastern Airlines has done exactly

Lufthansa’s Sneaky Product Launch Shows Off What The Airline Could Have (Should Have) Looked Like

Last week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline –

Lufthansa’s Sneaky Product Launch Shows Off What The Airline Could Have (Should Have) Looked Like

Last week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline –

Can Gulf Air Live Up To Tangerine’s and Saffron’s Brilliant New Vision?

We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense

Can Gulf Air Live Up To Tangerine’s and Saffron’s Brilliant New Vision?

We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense

Air Tahiti Nui Show Off Beautiful New Livery And New 787-9 Dreamliner

It’s true that when most livery redesigns are revealed, public reaction is usually mixed, with a hint of disappointment due to what can only be described as a world shortage of coloured paint. However, thankfully, this shortage hasn’t reached the

Air Tahiti Nui Show Off Beautiful New Livery And New 787-9 Dreamliner

It’s true that when most livery redesigns are revealed, public reaction is usually mixed, with a hint of disappointment due to what can only be described as a world shortage of coloured paint. However, thankfully, this shortage hasn’t reached the

TAP Portugal Makes Small But Important Change to TAP Air Portugal

September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses

TAP Portugal Makes Small But Important Change to TAP Air Portugal

September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses

A Deeper Look Inside SAS’s ‘Bold’ New Brand

If you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they

A Deeper Look Inside SAS’s ‘Bold’ New Brand

If you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they

A reimagined experience. An Exclusive Inside Look At Cathay Dragon

Part three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns

A reimagined experience. An Exclusive Inside Look At Cathay Dragon

Part three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns