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All articles filed in rebrand

AIRSIDE BRANDINGNovember 2, 2020November 22, 2020

London City Airport’s latest brand positioning might help it in a post-COVID world

Back in late 2017, London City Airport went through a new branding exercise that introduced a softer, lifestyle approach stripping away its hard-faced business image that reflected the city worker demographic looking to hop to and from Europe, New York and the rest of the UK. Brought to life by The Allotment, the new brand…

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BRANDING HISTORY LIVERYJanuary 7, 2020January 7, 2020

Eastern Airlines hits a home run with fantastic Braniff-esque brand image

[Updated] Last week we mentioned in a story that we hoped that in 2020 airlines would start to break the mould and start thinking differently about liveries and brand image and it seems that resurrected Eastern Airlines has done exactly that. Announced yesterday, the new conceptual design for the decades-old carrier – designed by Mechanica…

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BRANDING SUPPORTAugust 30, 2018August 30, 2018

Lufthansa’s Sneaky Product Launch Shows Off What The Airline Could Have (Should Have) Looked Like

Last week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline – in a one-time-only event – allow crew to wear trainers. This was conveniently timed to…

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BRANDING CABIN LIVERYJune 10, 2018

Can Gulf Air Live Up To Tangerine’s and Saffron’s Brilliant New Vision?

We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense of locale, modernity and simplicity are a sure fire recipe for a long-life brand that…

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BRANDING CABIN LIVERYMay 27, 2018

Air Tahiti Nui Show Off Beautiful New Livery And New 787-9 Dreamliner

It’s true that when most livery redesigns are revealed, public reaction is usually mixed, with a hint of disappointment due to what can only be described as a world shortage of coloured paint. However, thankfully, this shortage hasn’t reached the Pacific yet where colour still seems to be in abundance. The latest carrier to rebrand…

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BRANDING LIVERYSeptember 17, 2017March 19, 2020

TAP Portugal Makes Small But Important Change to TAP Air Portugal

September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses – Air Portugal” (roughly speaking the same name twice). The return to the use of…

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BRANDING REPORTDecember 12, 2016

A Deeper Look Inside SAS’s ‘Bold’ New Brand

If you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they were under tremendous pressure to accommodate changing customer habits and were targeting bargain hunters,” state…

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BRANDING REPORTNovember 22, 2016

A reimagined experience. An Exclusive Inside Look At Cathay Dragon

Part three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns itself with its big brother Cathay Pacific across many passenger experience touch-points while still maintaining…

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LIVERY REPORTOctober 4, 2016

How A Livery Took Flight. An Exclusive Inside Look At Cathay Dragon

Part two of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read Part One here. Cathay Pacific and newly branded Cathay Dragon’s synergies may seem completely obvious to passengers who have flown on both airlines. However to entice new customers to experience the two airlines, so similar and yet distinctly different brought a host of…

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AIRSIDE BRANDING REPORTJanuary 18, 2015January 18, 2015

New Luton Rebrand Has Challenges To Overcome

Some of you may have spotted London Luton’s rebrand announced last month. London’s second smallest commercial airport is famous for it’s low cost network and leisure routes served by charter airlines. Situated outside of London its often had to deal with a negative mindset of its travellers. Its personally our least favourite airport of all 5…

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BRANDING LIVERYOctober 24, 2014October 24, 2014

Cathay Pacific Relaunch Powerful Yet Simple New Brand Image

Cathay Pacific have been working on a new brand image for the past few months, and whilst you may be forgiven for going ‘Really?’ we here at thedesignair.net think the subtle difference in the new brand positioning is both striking, powerful and evocative. We have been huge fans of the interior and ground products of the…

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  • TheDesignAir launches ‘Design Details’ on YouTube
  • Happy Chinese New Year, Qatar Airways style

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