To be honest, we’re not really that sure why Icelandair has done this, but it has decided to update and refresh its once elegant brand, simplifying and stripping back originality. Instead opting for a low-cost looking approach with large billboard titles and basic graphic tails. What’s more baffling is how Icelandair have positioned the dramatic…
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Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
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It’s been a pretty big day for Australia, with international borders opened, Qantas starting the relaunch of its international network and also the day domestically Victoria-New South Wales borders have re-opened. To celebrate, rival Virgin Australia has given us a look at what its refurbished Melbourne Lounge will look like and unveiled a new and…
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Back in late 2017, London City Airport went through a new branding exercise that introduced a softer, lifestyle approach stripping away its hard-faced business image that reflected the city worker demographic looking to hop to and from Europe, New York and the rest of the UK. Brought to life by The Allotment, the new brand…
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[Updated] Last week we mentioned in a story that we hoped that in 2020 airlines would start to break the mould and start thinking differently about liveries and brand image and it seems that resurrected Eastern Airlines has done exactly that. Announced yesterday, the new conceptual design for the decades-old carrier – designed by Mechanica…
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Last week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline – in a one-time-only event – allow crew to wear trainers. This was conveniently timed to…
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We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense of locale, modernity and simplicity are a sure fire recipe for a long-life brand that…
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It’s true that when most livery redesigns are revealed, public reaction is usually mixed, with a hint of disappointment due to what can only be described as a world shortage of coloured paint. However, thankfully, this shortage hasn’t reached the Pacific yet where colour still seems to be in abundance. The latest carrier to rebrand…
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September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses – Air Portugal” (roughly speaking the same name twice). The return to the use of…
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If you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they were under tremendous pressure to accommodate changing customer habits and were targeting bargain hunters,” state…
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Part three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns itself with its big brother Cathay Pacific across many passenger experience touch-points while still maintaining…
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Part two of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read Part One here. Cathay Pacific and newly branded Cathay Dragon’s synergies may seem completely obvious to passengers who have flown on both airlines. However to entice new customers to experience the two airlines, so similar and yet distinctly different brought a host of…
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Some of you may have spotted London Luton’s rebrand announced last month. London’s second smallest commercial airport is famous for it’s low cost network and leisure routes served by charter airlines. Situated outside of London its often had to deal with a negative mindset of its travellers. Its personally our least favourite airport of all 5…
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Cathay Pacific have been working on a new brand image for the past few months, and whilst you may be forgiven for going ‘Really?’ we here at thedesignair.net think the subtle difference in the new brand positioning is both striking, powerful and evocative. We have been huge fans of the interior and ground products of the…
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