Posts Tagged: rebrand

Lufthansa’s Sneaky Product Launch Shows Off What The Airline Could Have (Should Have) Looked Like

Last week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline –

Lufthansa’s Sneaky Product Launch Shows Off What The Airline Could Have (Should Have) Looked Like

Last week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline –

Can Gulf Air Live Up To Tangerine’s and Saffron’s Brilliant New Vision?

We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense

Can Gulf Air Live Up To Tangerine’s and Saffron’s Brilliant New Vision?

We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense

Air Tahiti Nui Show Off Beautiful New Livery And New 787-9 Dreamliner

It’s true that when most livery redesigns are revealed, public reaction is usually mixed, with a hint of disappointment due to what can only be described as a world shortage of coloured paint. However, thankfully, this shortage hasn’t reached the

Air Tahiti Nui Show Off Beautiful New Livery And New 787-9 Dreamliner

It’s true that when most livery redesigns are revealed, public reaction is usually mixed, with a hint of disappointment due to what can only be described as a world shortage of coloured paint. However, thankfully, this shortage hasn’t reached the

TAP Portugal Makes Small But Important Change to TAP Air Portugal

September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses

TAP Portugal Makes Small But Important Change to TAP Air Portugal

September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses

A Deeper Look Inside SAS’s ‘Bold’ New Brand

If you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they

A Deeper Look Inside SAS’s ‘Bold’ New Brand

If you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they

A reimagined experience. An Exclusive Inside Look At Cathay Dragon

Part three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns

A reimagined experience. An Exclusive Inside Look At Cathay Dragon

Part three of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read parts one and two. This week brought a brand new airline officially take to the skies, with Dragonair now becoming Cathay Dragon. The new airline now aligns

How A Livery Took Flight. An Exclusive Inside Look At Cathay Dragon

Part two of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read Part One here. Cathay Pacific and newly branded Cathay Dragon’s synergies may seem completely obvious to passengers who have flown on both airlines. However to entice new customers

How A Livery Took Flight. An Exclusive Inside Look At Cathay Dragon

Part two of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read Part One here. Cathay Pacific and newly branded Cathay Dragon’s synergies may seem completely obvious to passengers who have flown on both airlines. However to entice new customers