Studio Spotlight: Neutral Digital. Why airlines are banking towards CGI to aid marketing 

With a fast-growing, global client base, Neutral Digital has cemented its position as a leading 3D studio over the last two decades. With projects like Qatar’s QVerse, Etihad Airways’ 20th Anniversary Campaign and numerous CGI visualisation projects across aviation, Neutral takes deep architectural visualisation experience and blends it with aviation and travel expertise. The studio’s…

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Studio Spotlight: Factorydesign

Factorydesign is one of the world’s leading aviation design agencies. Based in London it’s been part of some of the most iconic cabin designs and has helped shape today’s passenger experience across the globe. With almost three decades in the industry, I take some time ahead of AIX 2024 to talk with Peter Tennent, one…

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Studio Spotlight: PaulWylde

In the second of our studio spotlights, I take an afternoon to sit down with Paul Wylde, one of the industry’s leading design veterans who has worked across a range of exciting and varied projects. So Paul, firstly, can you tell us a little bit about your background? I love telling stories on behalf of…

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Studio Spotlight: Viewport Studio

In the first of a series of TheDesignAir Studio Spotlights, we take a look at Viewport Studio, an award-winning multidisciplinary practice with a track record of more than 25 years of experience on projects completed internationally.  Based out of London and Singapore, Viewport Studio comprises a team of architects and designers across a mix of…

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Innovation is great, but it needs to have purpose. Don’t forget your passengers. Introducing Virgin’s ‘Booth’.

Virgin Atlantic has just revealed its latest social space found on the final five A350’s that will be delivered for the carrier. Instead of ‘The Loft’ – the social space found on its first wave of A350’s – the last few Airbus aircraft to be delivered have been configured for the carrier’s leisure routes.  This…

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PaperClip Design’s ‘Peacock’ concept could ruffle some feathers

with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design. 

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JPA Design and Williams Advanced Engineering’s ‘Airtek’ seat signals shift to smarter design thinking

A little while ago, JPA Design announced a new type of Business Class seat, which on the surface may look like just another seat, but thanks to its partnership with Williams Advanced Engineering and SWS, the skin-deep appearance is anything but. Not only does the product learn from current design trends, it embraces lightweight technology,…

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Interview: Acumen’s Anthony Harcup Joins Teague

Many people in the industry will have heard of Anthony Harcup. Having led some of the industry’s most significant aircraft interior developments for the likes of Etihad, Delta, and JetBlue, Harcup recently joined Teague to help develop the team’s growing list of airline customers. Tasked with further developing the team and enriching industry relationships, he’s…

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El Al Starting To Invest In Design Innovation

El Al may not strike most as a ‘design-led’ airline, partly the reason we’ve barely covered the carrier on this site. However, the carrier is slowly starting to invest in contemporary design touches that are piece by piece, changing the image of the carrier. Headed up by Idan Noyberg, the founder of lyly.design, the airline has…

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JFK T4 Rebrands With New Look

JFK’s International Air Terminal (Now known as JFK’s T4) plays host to the largest collection of airlines at JFK, with over 30 carriers under the one roof which has been standing since the 2001 $1.4bn redevelopment. After 15 years a brand refresh has brought a contemporary spin to the airport’s only non-airline owned terminal. Designed…

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FEATURE: Exclusive In-Depth Look At Etihad’s A380 Design Journey Part 3

Please read our first installment of our four part series here and second instalment here. Part 3 | Business Class. It’s possibly one of the hardest cabins to design. Customer expectations are high, margins are low and space is at a premium. Now with the advent of premium economy and the still-standing First Class sandwiching the most popular of premium cabins,…

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